Hey, what is up, my name’s Anna and I’m going to talk about how you can go viral on TikTok. Don’t worry, it does not involve you dancing or lip syncing.
Before you read on! Remember to use Hashtags, I’m not going to go into detail because hashtags are generally self-explanatory. Some adive, use hashtags that relate to the video and use #fyp or #foryou or #foryoupage. That’s one of the ways to hit the for you page.
Okay now into the article!
- Know what audience you are catering to
When you are creating a TikTok, know what audience you want to cater to, this means your videos have to be specific, but not too specific where it doesn’t cater to anyone.
You want to cater to an audience because you are creating content that audience will like and engage with. In addition, that audience generally hangs out with people similar to them, as a result, they will share your content to them as well.
Here, I am targeting people who drive cars that are older than 10 years old in 2020. This video is specific enough that a lot of people can relate to it, but not too specific where no one can relate to it.
There are a lot of people who have cars older than 2020 and are proud of it. Furthermore, they will also share it with their family and friends too. A lot of people either drive a car older than 10 years or know someone who does and they will share this video to those people.
Some other examples, I see many people targeting people in their 30s who are on tik tok and they create funny videos around this group of people or selling real estate, they use popular songs to show the properties they’re selling. There are so many types of audiences you can cater to.
- Put your own twist on a trend
What’s great with TikTok is that if you see a trend, you can put your own twist to it and that TikTok will still perform well.
As you can see here, my first TikTok was on October 1, 2019, I posted a few times, but never got any traction.
I wasn’t serious about TikTok either, but I wanted to study it and figure it out. I noticed that people who put their own twist to a trend, do better than people who just follow a trend.
For example, in my iPhone 6 TikTok, I got this idea when I saw it on my for you page and created it. I didn’t add anything to make the TikTok different, but it still got views and engagement, because I followed a popular trend and this will happen when you follow a trend.
However, in my car video, I put my own twist to that trend, this video blew up and I received a lot of engagement. I put my own twist on a trend and blew up.
This is because that trend has already proven to work, so if you put your own twist, people will engage with it more because they know that trend and you made it different, as a result people will engage with it..
This is a proven concept in everyday business, people will put their own twist to what’s already proven to success, for example Coke and Pepsi.
- Be authentic
Okay, I know this is super cliche, but it’s true, you have to be authentic, it can’t seem fake, or come off as if you are just doing it for the views, there are videos like that, they follow a trend and it seems as though it’s not a right fit for their persona.
It really has to be authentic to you and this is how you will gain followers, it’s nice to get views and likes, but if you really want the followers, you have got to be authentic to yourself.
I will talk about gaining followers in a future video, but you have to sell that video and make it believable that you wanted to make this video, not just for the views or likes.
- Good lighting and audio helps
Good lighting and audio is not essential, but it does help. My videos don’t have greatest lighting or quality since my phone is pretty old, however, you can still see me and consume the content without struggling. Audio is also very important, you don’t need the best phone to have good audio, as long as we can hear you and not struggle that’s enough.
As long as the audience is not struggling to watch or listen to your content you are okay, since tik tok is a very fast app, you have literally a second or even a split second to capture the audience’s attention, which is why lighting and audio matters.
I hope this article helps you with going viral on tik tok, have fun with it, tik tok is honestly really fun to create content because there is so much creativity. I hope you have a great day!!