Since Instagram is moving away from likes and follows and more towards meaningful engagement, writing great copy for Instagram captions can be a game changer.
One of the ways to have meaningful engagement (saves, shares, DMs, story engagement, comments) and connect with your audience is through great copy.
I’m going to share essential components you must have when writing your Instagram captions
- Treat the first sentence as your title
Like any breaking news story or blog, you must have a captivating title that generates enough curiosity, to make your audience stop what they are currently doing and read, or at least save the post for later.
On Instagram, you literally have 2 seconds to grab someone’s attention, which is why the title must be eye catching and that’s why it starts with the title.
If you don’t catch your audience’s attention, they wont stop to read your caption and as a result, you won’t be able to connect with them and they won’t engage with your content.
How Instagram caption is set up, you have enough space to write one sentence, then there’s a few dots and it says “more”, if you capture your audience’s attention, they will want to stay to read more or save for later, which is still considered meaningful engagement
- Make it easy and appealing for the eyes to read
Next up, make your captions appealing to the eye by using some emoji’s, space breaks and shorter paragraphs.
You know when you open a textbook, you see so much text you want to not even read and close the book. It’s because your mind see’s so much at once, it looks boring and as if it will take forever.
When you break down the copy in shorter text, it’s easier for the eye to read and consume the content.
If you ever notice in blogs, their paragraphs are really short, sometimes just a sentence, and there’s a lot of space between the paragraphs because people don’t want to read essays anymore, they want to read short and sweet.
Another way to make your captions appealing to the eye is space out your paragraphs, throw in a few sentences, bullet points and some emojis. Make it look intriguing and easy to read. There’s a time and place for long paragraphs, but it’s not everyday.
For example, in my caption, I have long sentences, short sentences, bullet points and emojis. It looks appealing to the eye, it’s short and easy to read
- Tap into your audience’s pain points
When I say pain points, I don’t mean physical pain points, but emotional pain points.
For example, let’s say you struggle with going after your passions due to fear, is this something your audience is going through too? If so, you can tap into this to retain your audience’s attention and connect with them emotionally.
Have you ever read someone’s caption and go “oh that’s me” or “ I felt that” or “ I’ve gone through that” this is what you will need to connect deeply with your audience. Capturing these pain points will compel them to save for later, share to someone who needs to read it, to like and comment because it’s almost like you’re reading their mind and tapped into your psyche.
If you can tap into someone’s emotions, you made a real and meaningful connection. It takes time to get to know what your audience is going through, but I got you and I have a video for that “how to grow organically on Instagram in 2020.”
For example, after getting to know my audience by seeing which quotes they engaged with most and talking to them in the DMs, I wrote a mini blog about not overthinking, I wrote situations I’m pretty sure they’ve felt and received some meaningful engagement.
- Tell a story
Walk your audience through a story, have a beginning middle and end. One of the reasons you want a good copy for your captions is to connect with your audience and to inspire and help them. Therefore, telling a story is imperative to connect and inspire.
Nothing inspires people more than a good story and that includes the beginning, a problem and how that individual overcame it. This is how you will be able to tap into your audience’s emotions, make an impact on them and be more memorable.
You can share an experience you overcame, such as failing out of school. If you have a young audience and they’re in the stage of finishing highschool and unsure what to do and maybe you’ve passed that stage and share your experience. Your audience can relate to this and help them on your journey.
- Think about your audience, say “you” every few often.
Writing about yourself all the time can come off as vain, and we want to add value to our audience, once you’ve tapped into the mind of your audience, write captions that says “you” instead of “me” or “I”.
Instead of “I felt overwhelmed, hopeless and frustrated”, turn it around to your audience, you can say do you ever feel overwhelmed, hopeless and frustrated? I did too, this is what I did and hopefully it can help you too. This pulls the audience in on the story, it helps with relatability.
If that’s always “I did this, I did that, it helped me with this” alot it can come off as vain sometimes, try to add in a few “you’s” so it can bring value to your audience and make your captions feel more personable.
This is adding value to your audience because you know where your audience is coming from, you know what they’re struggling with and you know what will help them get past that struggle.
- Have a CTA
At the end of your mini blog, you can put a call to action that will go into more detail about the topic, let’s say you have a youtube video or longer blog you think would help your audience, definitely leave a call to action, or your audience won’t know where to go.
You can also say “definitely share this to anyone who needs to hear this.”
A cta doesn’t hurt, but I wouldn’t say put a cta all the time or it won’t feel genuine.
These were skills you must have down to write a great caption, you won’t get this over night, but it takes time and I know you got this. I hope this helped you 🙂