Hey, what is up, my name’s Anna and I’m going to talk about how you can go viral on TikTok. Don’t worry, it does not involve you dancing or lip syncing.
Before you read on! Remember to use Hashtags, I’m not going to go into detail because hashtags are generally self-explanatory. Some adive, use hashtags that relate to the video and use #fyp or #foryou or #foryoupage. That’s one of the ways to hit the for you page.
Okay now into the article!
Know what audience you are catering to
When you are creating a TikTok, know what audience you want to cater to, this means your videos have to be specific, but not too specific where it doesn’t cater to anyone.
You want to cater to an audience because you are creating content that audience will like and engage with. In addition, that audience generally hangs out with people similar to them, as a result, they will share your content to them as well.
Here, I am targeting people who drive cars that are older than 10 years old in 2020. This video is specific enough that a lot of people can relate to it, but not too specific where no one can relate to it.
There are a lot of people who have cars older than 2020 and are proud of it. Furthermore, they will also share it with their family and friends too. A lot of people either drive a car older than 10 years or know someone who does and they will share this video to those people.
Some other examples, I see many people targeting people in their 30s who are on tik tok and they create funny videos around this group of people or selling real estate, they use popular songs to show the properties they’re selling. There are so many types of audiences you can cater to.
Put your own twist on a trend
What’s great with TikTok is that if you see a trend, you can put your own twist to it and that TikTok will still perform well.
As you can see here, my first TikTok was on October 1, 2019, I posted a few times, but never got any traction.
I wasn’t serious about TikTok either, but I wanted to study it and figure it out. I noticed that people who put their own twist to a trend, do better than people who just follow a trend.
For example, in my iPhone 6 TikTok, I got this idea when I saw it on my for you page and created it. I didn’t add anything to make the TikTok different, but it still got views and engagement, because I followed a popular trend and this will happen when you follow a trend.
However, in my car video, I put my own twist to that trend, this video blew up and I received a lot of engagement. I put my own twist on a trend and blew up.
This is because that trend has already proven to work, so if you put your own twist, people will engage with it more because they know that trend and you made it different, as a result people will engage with it..
This is a proven concept in everyday business, people will put their own twist to what’s already proven to success, for example Coke and Pepsi.
Okay, I know this is super cliche, but it’s true, you have to be authentic, it can’t seem fake, or come off as if you are just doing it for the views, there are videos like that, they follow a trend and it seems as though it’s not a right fit for their persona.
It really has to be authentic to you and this is how you will gain followers, it’s nice to get views and likes, but if you really want the followers, you have got to be authentic to yourself.
I will talk about gaining followers in a future video, but you have to sell that video and make it believable that you wanted to make this video, not just for the views or likes.
Good lighting and audio helps
Good lighting and audio is not essential, but it does help. My videos don’t have greatest lighting or quality since my phone is pretty old, however, you can still see me and consume the content without struggling. Audio is also very important, you don’t need the best phone to have good audio, as long as we can hear you and not struggle that’s enough.
As long as the audience is not struggling to watch or listen to your content you are okay, since tik tok is a very fast app, you have literally a second or even a split second to capture the audience’s attention, which is why lighting and audio matters.
I hope this article helps you with going viral on tik tok, have fun with it, tik tok is honestly really fun to create content because there is so much creativity. I hope you have a great day!!
Growing up I wasn’t really a morning person, but last year I decided to wake up at 6am because I wanted to work on my side hustle before my day job, in addition to already working on it after my day job. I realized I was able to maximize my time, be more productive and I actually really liked it.
My day job hours differ everyday and on the later days, I go to the gym in the morning, that way I get to my weights without having to wait for them, my workouts go a lot quicker because it’s not as busy in the morning as it is in the evening and I get it done and over with.
If you’re thinking about waking up early to be more productive, here are 9 tips on how to wake up early and actually like it.
What’s your WHY for waking up early
The reason I didn’t wake up early was because I didn’t have a reason to, there was no point and that’s why I wasn’t a morning person.
But when I started to work on my side hustle I wanted to be more productive with my time because I want to turn my side hustle into a full time job, I also wanted to go to the gym in the morning, it’s less busy and I get it done and over with.
My why’s for waking up early convinced me to wake up at 6am, I am now a lot more productive, I get more work done and I am going to the gym more consistently.
Have something you enjoy in the morning, almost like a reward
This could be your morning coffee, a good breakfast, a good book. Save something you enjoy for the morning, this will make mornings a lot more pleasing. When I wake up, I can’t wait to have my coffee, and this gets me out of bed excited for the day.
Go on your phone for 10 minutes max
I see a lot of people recommend buying an alarm and placing it across the room, that way, when you turn it off you are already out of bed. This does work for some people, but it doesn’t work for me.
I’ve tried this before and it did not work at all. When I tried that strategy, I found when I got out of bed to turn off my alarm, I went right back to bed because I was still so tired, my brain was not awake or ready to leave my bed.
Instead, when I wake up, I scroll on my phone for about 10 minutes, this allows my brain to wake up and get out of bed. You can either scroll on Instagram, play a little game or let a youtube video play in the background, this will give you brain time to wake up and get you out of bed.
Wake up early means sleeping early
This is obvious, but if you want to wake up early, you have got to sleep early, if you want to actually enjoy waking up early and be productive. If you are sleeping late at 2am and waking up at 6am, it doesn’t matter what the past tips I or anyone else gives you, you will hate waking up early, you need your 7-8 hours of sleep to be productive, unless you’re a lucky bum and can function on less than 7 hours of sleep everyday, then have at it, but most of us need 7-8 hours of sleep.
Find out how many hours of sleep you need, usually 7-8 hours and subtract that from the time you want to wake up. I like waking up at 6am and require 7 hours of sleep, as a result I sleep at 11 pm and wake up at 6am, to get my full 7 hours.
Take baby steps
During university, whenever I had 8am classes I skipped them all the time, unless I had a test. I lost 10% participation marks all the time. I was never a morning person and was the type to stay up until 2 am and wake up at 10am.
However, when I decided to wake up early, I took baby steps. I slept 30 minutes earlier and woke up 30 minutes earlier, when I got used to that time, I continued to sleep 30 minutes earlier and woke up 30 minutes earlier. I did this until I found my sweet spot which was, sleep from 11pm to 6am. This took 6 months to perfect, but it’s worth it and I love waking up early now.
Rack in the benefits
You’ve probably heard this before, but one of the benefits of waking up early is that no one else is awake, you’re more productive and it’s true. No one is texting you, sending you memes, family members or roommates aren’t coming in your room to eat or talk. It’s literally me myself and I and it’s really nice.
It takes sacrifices
The reason I slept so late before was because I would go out all the time, when you and your friends don’t have kids, your schedule is a lot more flexible, we’re able to go get drinks on a weeknight vs. the weekend.
However, if you choose to sleep early and wake up early, your social life will be affected. I was okay with letting go a bit of my social life because I needed to save money. AS a result, sleeping early saved me money and time to focus on building my side hustle, so that was a sacrifice I was willing to make.
Plan your day the night before
Planning your day really helps you to be productive. I use google calendar to plan out my day and I live by it.
This helps me keep my sleep schedule on track and plan out my day. I put in my google calendar when I need to get ready for bed and when I should wake up. Then I will plan out my day accordingly, when I work, when I work on my side hustle, when I’m hanging out with friends, family or my boyfriend. Everything.
This way I’m not wasting time thinking about what to do, I already know and take action.
Keep it consistent.
Waking up early is no joke, it takes commitment and effort. But, if you maintain a consistent sleep schedule, you will find it a lot easier waking up early, since your body is consistently getting the needed 7-8 hours of sleep. Now, you don’t have to keep a strict routine 7 days a week, but have a good routine for at least 5 days a week.
I tend to stay up a little later on the weekends and wake up a little later, but because I am consistent from Monday to Friday at sleeping from 11pm to 6am, going back to that routine after the weekend isn’t too hard.
However, If I break my routine for more than a week, it’s a struggle to get back to my normal sleep routine. For example, when my work decided to take a week break for the holidays, I took a one week break from my side hustle too. I went on a 1 week break and slept at 5am and woke up at 12pm everyday, it was crazy. I caught up with friends, I watched movies and life took over. When I went back to work, it was brutal, I had to drink two coffee’s everyday and even two coffee’s didn’t even help the first week, it took 2 weeks to get back to my usual sleep schedule. Now I am so happy my schedule is back to normal.
At the end of the day, if you find you’re a morning person, you’ll find it’s worth waking up early
Once I decided to wake up at 6am, I turned into a morning person, I find that it’s so worth waking up early and love it.
However, there are some people who are just night owls and that works for them. My boyfriend is an extreme night owl, he’s up until 6am and sleeps until 2-3 pm, I also want to note he’s also a student and doesn’t work a usual 9-5. But, he finds he is more productive during the night than the day and that’s fine.
That’s why I say if you find that you love waking up early you will find it totally worth it and enjoy waking up early. And if you’re interested in waking up early, which is probably why you’re here, give these tips a try! Maybe you’ll convert to become an early morning person.
Instagram and Facebook organic growth isn’t dead, yet. As many business owners, content creators, influencers, and anyone trying to make money off these platforms are frustrated about how their engagement has been dropping significantly in the past year, ever since the new Instagram algorithm changed.
For a lot of people on these platforms, it’s their main source of income, so of course they are frustrated. However, these platforms are also business’ and at the end of the day, their end goal is to make money.
If you’re looking for organic growth and don’t want to pay for ads, LinkedIn is your best hope.
Lately, LinkedIn has been moving towards a content creation platform. What once used to be a spot to look for jobs, still is, is now a space to create content and their organic growth is staggering.
For the past couple of months, I have been testing different types of content on LinkedIn and I don’t have any followers at all. The content I post on LinkedIn varies from articles, video and pictures. With not following, I get at least 30 to 40 views for each post and one even received over 100 views. But some of my posts’ weren’t getting these results and I’ll explain why.
LinkedIn is moving towards a content creation platform and here’s the proof
LinkedIn started in 2003 as a very conservative platform, it was a place to expand your resume and cover letter beyond 2 – 5 pages. It wasn’t a place to share content or learn something new, you went on it to find jobs or people to hire.
However, over the past couple years LinkedIn has been moving towards content creation, still a conservative website, but surely expanding. When you go on their website, you see different forms of content, from photos, articles, video’s and you can like, comment and share, sound familiar? Some people even think it’s starting to look like Facebook, but for business.
There is even a playbook for organic and paid growth on LinkedIn, where a majority of my information is coming from. So, if you haven’t hopped on the train, hop on now, so you can get in early and reep the benefits.
Now, let’s get into how you can grow organically on LinkedIn.
Consistency is Key
A lot of creators are familiar with this concept, posting consistently often brings in better engagement and organic growth. However, lately with Instagram, no matter what you do to please the instagram algorithm gods for organic growth, they somehow shoot you down.
But, on LinkedIn the algorithm gods reward you, it’s in their “Your Organic + Paid Playbook” I believe I received this in an email when I signed up for LinkedIn, but I’m sure you can find it on their website, this is what it looks like for those who are interested.
Taken from the playbook, you can see that LinkedIn wants you to post at least once a day, you will get better reachability and engagement.
When I first got on LinkedIn, 5 months ago, I repurposed my articles from my blog on to LinkedIn and the first article got 31 views! For the next couple weeks, I repurposed my blogs again on LinkedIn and my views increased. However, I ended up sleeping on LinkedIn and didn’t post until a couple months later.
After not posting for a couple months, I went back to LinkedIn, wrote an article on LinkedIn and my reach was not good. The two articles received 4 or 5 views. The algorithm gods were mad at me and it showed.
As I kept on posting on LinkedIn consistently, my views increased. One article received over 100 views and is still growing, and now I post every day. The content I post is always repurposed content from other platforms such as Instagram photos, YouTube videos, or articles from my website.
LinkedIn is a great place to repurpose your content
If you’re not new to the content space, you probably are making tons of content on platforms like Youtube, Instagram, Blog/Articles etc. and you know that to grow one platform it takes another platform and LinkedIn is an amazing place to post content from other platforms.
In fact, when you repurpose your content from other platforms with a link, it does better.
I noticed this with my LinkedIn page, but you might find different results, it doesn’t hurt to test it out. When I wrote articles on LinkedIn versus posting a link, I found that it did not receive a high reach, in addition to not posting consistently. But, as I posted more consistently and added a link my article reached over 100 views, when on average I get from 30 to 40 views. As a result, LinkedIn is a great platform to repurpose your content, this is where I get many of my views on YouTube.
You got the facts, now take action and get in early
Now that you know that LinkedIn is on its way to being a platform for content creation, that if you do what the LinkedIn algorithm gods want you to do, you will be rewarded, unlike other platforms *cough* Instagram and Facebook *cough*.
Before the LinkedIn algorithm becomes like Instagrams, get in on LinkedIn NOW. Do not wait for the next big thing, this is the next big thing. Whether you’re already creating content now or not, start creating content for LinkedIn before they move heavily into paid growth and you’re complaining about how unfair the algorithm is.
Let me start out by saying how grateful I am for the life and opportunities I have and the ones in front of me. I am extremely lucky to be living in Canada, where secondary education isn’t charged up the a** as it is in the United States, where I have the opportunity to go to school and have tools that help me succeed.
However, for a majority of kids, especially kids of immigrant parents, there is this enormous pressure to attend post secondary school whether that be a College or University. There is also this pressure to have your ENTIRE life figured out by 18.
I was one of those kids who was pressured to figure my who life by 18, I rushed into University, finished and found out I hated what I majored in. I’m writing this article in hopes to save you TIME and MONEY.
Because my journey to the career I truly LOVE, was a long and hard one.
You do not have to figure out your entire life out by 18.
If you are about to finish high school and don’t know what to major in, then I’d advise you to take your time! There is literally no rush, I know it feels like it, but trust me, at the age of 25 I am just finding out my passion and I know I still have SO much time left to figure out my life.
If you need that fifth year, or a few years to figure out your life, then take it! If your parents DON’T approve, like mine, then you have two options, either succumb to the pressure and be miserable.
Move out, get a job, pay your OWN bills, figure out your shit and be HAPPY.
It’s up to you.
Will it be your parents happiness or your happiness?
I don’t know about you, but I have immigrant parents and if you do too, you will totally understand what I am about to say next.
My immigrant father pressured me to go to University because taking a fifth year to “find myself” was a forbidden SIN, it was essentially a waste of TIME.
I’m not here to bash on immigrant parents, or my own, immigrant parents sincerely come from a good place. They sacrificed A LOT to give us the life we have, they worked 100 hours to provide a roof over our heads, clothes on our bodies, the food on our plate and much more, they just want the best for us, so you don’t have to live the life they lived back home.
Trust me, I get it, my dad was the same. But, he is HONESTLY is the BEST father anyone can ask for. The amount of time, money and energy he poured in to my siblings and I is something I can never pay him back for, but the pressure to have my life figured out by 18 was too much.
By grade 12, I wanted to take a fifth year, oh so badly, I honestly had NO idea what I wanted to do. However, I succumbed under pressure, chose a major and went off to University majoring in MATH, yes MATH.
I continued to live off his payroll, I served on the weekends, but lived rent free, he paid for my car and insurance as well. Yeah, I know I was SPOILED, I look back at this with such shame.
But anyways, I lived off his payroll and chose his happiness over mine, I had NO right to go after my happiness when I was living off his payroll.
So, you chose your parents happiness? *cough* living off their payroll *cough* eh?
Yeah, I did too, welcome to the club.
The first year of University, I had the time of my LIFE, holy. I met so many people I cliqued with, I went out to parties for the first time, I drank for the first time, yes, I was super late to the drinking game.
I partied it up! Did I study? NOPE.
In fact, I HATED Math, go figure.
I hardly ever studied and partied whenever I could. I even went to Toronto like every other week with my friend and partied at the club.
It was so bad, to the point where I FLUNKED out.
Yes, I flunked out of university after first year. Can you imagine the look on my dad’s face when I told him?
He didn’t talk to me for months. It was brutal.
So, what did I do after I funked out? I worked my way back into University, still not knowing what I like because the disappointment on my dad’s got me to put aside my wants and needs to make sure he was happy.
I lost 2 years and $12,000 for basically nothing, but I worked my way back to University…yay haha.
So, you finally made your parents dreams come true, but you’re still unhappy?
4 years go by and I finish with Honours in Sociology! WOOHOO!
Plus, my friend got me an entry level job in my field as a support worker for group home kids, full time, like jackpot right?
Not really… I didn’t exactly love Sociology and this job CONFIRMED that I didn’t like the field of sociology/social work. Working as a support worker, I HATED it, I was good at my job, but it was NOT for me.
That year I worked as a support worker, I hated my life.
I was still living at my dads house, rent free, I wasn’t paying back student loans and didn’t have many expenses to pay.
What did I use my money for?
STUPID. SHIT. I. DID. NOT. NEED.
I bought bags worth thousands, I travelled to three countries within 10 months, I went to Vietnam, Portugal and NYC, I went out all the time, spent so much on gifts, spent a lot on food and drinks to fill my void of UNHAPPINESS.
I was also horrible to be around because how depressed I was, all the material possessions and experiences did not bring the happiness I was looking for.
I was MISERABLE, I spent 6 years into my career, received a full time position in my field and was good at my job, but I was NOT happy. However, my life looked AMAZING on the outside, my socials was poppin’ and it looked like I was living my BEST LIFE.
Now, you realize that material possessions and experiences aren’t making you happy huh?
When all the material things and experiences weren’t filling the void, I resorted to my old ways, creativity and research. I researched side hustles, from drop shipping, travel blog, and selling baked goods, basically anything that would make me happier.
Little by little I got my happiness back, I was OBSESSED with researching side hustles. I even tested some idea’s out until I found the one I loved.
Eventually, I stumbled onto social media marketing and it was an addiction. I was obsessed with social media, marketing, branding, building a community and connecting through social media.
So much, that I started an instagram page, posted quotes and gave social media tips on my stories and IGTV!
This was IT!
Now, I am more broke than I’ve ever been, since now I pay back school loans, took a pay cut working as a reception, I still live rent free, but pay house bills like utilities and wifi, I pay my own insurance, groceries, gas, etc. but I’m the HAPPIEST I’ve ever been because I finally found my PASSION.
If you find yourself in similar shoes as myself, where you’re stuck in your parents’ world, but want to branch out and do your own thing, then:
STOP. TAKING. THEIR. MONEY.
I felt so guilty because I was milking my dad’s money, that’s why I felt so obligated to make his dreams come true, which I did, but once I stopped taking his money, started figuring out what I liked and didn’t like, I found myself the happiest I’ve ever been.
To save you time, money and sadness, if your parents are pressuring you into something you know isn’t for you, but don’t know what to do, then walk away.
You have got to take the leap off your parents payroll, live alone or with a friend, find a job, pay your own bills and figure your shit out, this is when you will find true happiness.
Your parents will ALWAYS love you, they may like you more on some days than other days but they will ALWAYS love you no matter what, so take that leap and go after that thing.
In celebration of turning 25, I thought It’d be fun to
talk about something light hearted and not about community growth or hustle for
Almost everyone over 25 keeps telling me that it goes
downhill after 25, but my dad tells me that I am incredibly young and have so
much time left, so I’m going to go with that haha. I’m also the type to be
oddly optimistic, especially when the odds are not in my favor, I don’t know if
I’m born like this or I get it from my dad, probably from my dad. But I want to
list a few things I’ve learned, but to add a little twist list things I’ll add
five things I’m excited about for the future. I’m going to list some lessons
I’ve learned as a young child, to adolescent and adulthood, then I will list 5 things
I am excited about.
1. Hide food from my siblings
I grew up with three siblings, we are all savages and ate A LOT. So as a kid, I learned to hide my food in secret hiding spots so they don’t eat it all! It worked
2. When my classmates bullied me, it really wasn’t about me it was about them
I grew up in a predominately white neighbourhood and school, so I was teased a lot with lame Asian racist jokes. However, I realized that it didn’t really have anything to do with me, it’s that white folks never really seen Asians and their parents probably didn’t teach them how to interact with coloured people. As a result, I never really got offended or sad about this
3. I loved my chaotic household
Growing up with 3 siblings meant that the house was extra chaotic, but I had a lot of fun, a lot of fights and a fascinating childhood that I would not change at all.
4. High school isn’t really the shit movies and TVs make it out to be
To be honest, high school was such a blur, I don’t know if it’s because I was extra introverted, but I never cared about high school. I was such a loner and had like 3 friends. I thought high school would be this magical self-developing time in my life, but it really wasn’t. I just was the quiet kid in the corner.
5. Dating is over-rated
Growing up, I never really cared to have a boyfriend. It could be because of how severely introverted and shy I was, but up until University, I never talked to a boy, kissed a boy or even dated a boy.
6. Take your time and think before you invest A LOT of money.
I wanted to take a fifth year, but feared what my dad would have thought because he didn’t believe in fifth year. As a result, I rushed into University, went into a field I didn’t love, flunked out and went back to school for a field I enjoyed. Take your time kids, instead of rushing into things and wasting money.
7. I found a lot of new and amazing forever friends from University
I grew a lot during my University years, came out of my shell, rebelled, partied and met a lot of amazing people. I also studied too haha. Some of the people I met became my forever friends!
8. Tests and assignments don’t determine my success/skills
I used to think tests and assignments determined my entire life, now that I graduated I realised that they meant nothing and I barely use what I learned at my day job. Tests and assignments are just temporary and do NOT determine how successful you become.
9. University is not the magic key to unlock your career dreams
Getting a piece of paper will not get you that amazing job with a beautiful salary, oh no no no. On top of the nice piece of paper, if you got one, it’s who you know, your experience, and getting your foot in the door that will land you a job.
10. Post-graduation isn’t as amazing as I thought
I graduated with HONORS, got a job in my FIELD, TRAVELED to three different countries and living my BEST LIFE, but why didn’t it feel like it? It’s because I realised I didn’t love my job, that I worked so hard for in the past 5 to 6 years. Then comes in more self-developing journey that led me to the amazing growing A.N.Y.thing community!
11. CRAP, I’ve got to become an adult now…or at least try to
Ugh… bills, bills, bills. Now that I graduated, I’ve got to find a way to pay back student loan and it’s a BIETCH. Man, adulating isn’t that amazing, take me back to when I was 10 please and thanks.
12. I liked being single, I liked being alone, but I also enjoy being in a relationship with the RIGHT person
People think I’m crazy when I say I enjoyed being single, it was fun. I liked being alone, I liked talking to guys with no strings or expectations, just had a jolly good time. But then I met the person who I absolutely ADORE and now I love being in a relationship! You can have it both ways, doesn’t have to be one or the other. I also believe you should be okay to be alone before hopping into a relationship, but that’s just me!
13. I’m grateful to be alive and living in a safe country
I am incredibly grateful to be alive, to be living in a country where I don’t have to worry about my safety. I’m so incredibly lucky that I am able to go after my dreams without fearing for my life. That’s why I am going after what I want no matter what, I appreciate what I have and not what I don’t have.
14. I’m young as fuck
Prior to turning 25, I thought I was getting old because everyone told me that it goes downhill from 25. However, my dad told me I’m incredibly young, thus I changed my mindset and am really excited to age. It’s all mindset love. No matter what age you are, if you feel young then you are YOUNG and if you feel old then you are OLD.
15. No one has their shit together and if they do, they’re lying
For the longest time since graduating, I’ve stressed about getting my life together that it led me to a downhill spiral of depression. I was depressed for 3-4 months because I didn’t like my day job, the plan I initially had didn’t go well, and I don’t have my life together. I spent those four months in bed doing nothing, I cried on a weekly basis and took it out on my boyfriend and friends. However, after starting the A.N.Y.thing community I realised that no one has their life together, they are just figuring it out as they go and this changed my outlook on life.
16. Ugh, everything my dad told me when I was young and rolled my eyes to…he was RIGHT about almost everything.
Growing up, my dad always gave us mini lessons/lectures about life and they would be about an HOUR long. As a kid, I naturally did not want to be there and just wanted to watch TV, but now that I am older, I realised that almost everything he taught my siblings and I on… he was RIGHT. Go figure, eh?
17. I can do nothing right for the next 5-10 years and still be young and okay
I’m starting to accept that I am YOUNG, no matter what my friends think, I believe life is going to go uphill from 25! I watched this one GaryVee video where he was talking with 22-year-old about life, and said something along these lines, “you can do everything wrong for the next ten years and you will still be young and okay”. This really hit me and changed my outlook on my age, I. AM. YOUNG.
18. It’s time to go after what I want, not what other people expect
Growing up, I was always so worried about other people’s opinions that I never talked. I was severely shy and quiet to the point no one really knew what I sounded like because I never talked. I cared so much about other people’s opinions that I never really went after what I WANTED. Since University, I got out of my shy shell, started to do what I wanted and didn’t care for other people’s opinions. And here I am.
19. Other people’s opinions don’t matter
Nope, they really don’t. As I keep on choosing what I wanted I began caring less and less about what people thought about me. I’m human and still do care about what people think, but I don’t let is faze me.
20. It’s time for me to take the most risks I can before I have kids, rent to pay and become a real adult
Honestly, this is the time where I can take the most
risks before I become a true adult with kids, rent and even more bills. Let’s
…OKAY! Time for things I’m excited for!!
21. Excited to see A.N.Y.thing community GROW
As I engage with my community and talk to you in the DMs, it gets me excited to see this community grow! Y’all really inspire me ❤
22. Looking forward to making stupid mistakes, epic fails and learning from them.
I know “success” won’t be easy, it will take one year, 5 years and maybe 10 years. However, I’m ready to fall flat on my face, make stupid mistakes and GROW!! While at the same tikme documenting all of this!
23. I’m going to do things that scare me in business
I always talk about leaning into things that are uncomfortable or you’re scared of, so for myself, its showing up on camera. In the near future, I plan on filming IGTV’s or YouTube videos, I know I’ll be terrified AF, but it will help me grow as a person and this community.
24. I’m excited to connect and inspire more people
As the A.N.Y.thing community grows, I get really excited to connect with more like minded people, inspire a little bit and grow as a community!
25. See you next year 26
2020 is 6 months away and in a year I will be 26. I am
so excited to see where this next year will take me, see what goals I will
achieve and make as I keep growing.
No matter what, if you feel young then you are YOUNG.
Go after what YOU want, you only have one life.
Do things that SCARE you because on the other side of
FEAR is BEAUTY.
Side hustle over the past couple of years has become culturally popular and common, especially among millennials. In a Bankrate report, more than 50% of millennials have a side hustle. Before millennials there were baby boomers, many of the baby boomers who graduated post-secondary school landed a full-time job with benefits relatively easily, they just needed that nice piece of paper and some experience. Of course, this was all before 2008, when the housing market was not inflating at a crazy rate as it is now and technology didn’t take over the world, life before 2008 was pretty nice.
After the economic crash in 2008, jobs were slashed at an enormous rate, housing inflation continued to rise and millennials were basically f*cked economically and mentally too, I’d say. According to the Brookings Institution Demographer, in 2015 36% of millennials aged between 25 and 34 graduated from post-secondary school.
Now, if you have student debt, trying to own a home and don’t have a job with the pay you want, you bet the other option is side hustling. Then there are those with the entrepreneurial spirit, realised they don’t like their job, their boss or co-workers and want their own business in the field they love. And I’m BOTH! (just over here crying in student debt and living with my parents, don’t mind my sad sack haha).
My Work Week
For those who don’t know me, I work full time as a
support worker, my schedule isn’t the usual 9-5 Monday to Friday and I
surprisingly like that! My shifts are 12- 8 on weekdays and 11-7 on weekends. I
have a rotation shift, I will work 3 days in a row, have two days off, work two
days in a row, have 3 days off, and so on, this all adds up to a minimum of 32
hours/week and I have 3 days off. I use two of my says off to work on
A.N.Y.thing, one day for researching/studying, and one for errands and
My Schedule on
a Day Off From my Day Job
Regarding content creation, on my first day off, I
work on quotes and stories for Instagram. However, I don’t restrict just two
days off for content creation, I will work on content creation day by day
because content comes in unexpected ways. On my second day, I spend it
researching studying my niche, check out “Day 2 of a Day Off from My Day Job”
section for more information. And on my third day off I spend it relaxing. Let’s
deep dive into my week!
Day 1 of a Day
Off from My Day Job
I wake up at 8 am every day, spend an hour and a half
on my morning routine, this includes washing up, breakfast, coffee, Ellen,
reading, journaling and I write all the to dos for the day. My first task is blocking
about 1-2 hours of quote creation. First, I’d think about quotes, I take
inspiration from re-reading my quotes, reading books, past experiences etc.,
and add them to my list of quotes. I then take quotes from that list, slide
them into Canva (not sponsored but I WISH haha) and create my quotes for either
the next 4 days or week.
I’m about to give you a story HACK. A lot of times, I
pre-record my stories. I have a list of story ideas whether that’s tips and
tricks or me talking about side hustle, journey and life! The HACK is changing
SHIRTS and LOCATIONS. I will change my shirts and film in different areas of my
house or in my car. I will film about 2-3 pre-recorded stories, write out 2-3
tips and tricks for stories, get them all ready for the week, this usually
takes about 2 hours.
After I’m done creating quotes and stories for the
next 3-5 days, I work on my blog. I will go through my list of blog ideas, sit
my a** down, put on headphones and start writing. This will usually take about
an hour to 2 hours, I will finish a very rough draft and take a break to edit
later. I take a break to eat, or run a few errands around the house and come
back to edit for about an hour.
Day 2 of my
Day Off from My Day Job
Once I wake up at 8am, I spend an hour and a half on
my morning routine, plan my day again (haha), set up my 3 quotes, their
captions and stories. Next, I spend about 6 hours on researching blogs,
articles in my niche.
I don’t mention my vision much, but I would love to
build a brand and eventually monetize my brand by consulting other business of
building brands and community. Sorry, this day is not as exciting, but just a
research/study day. I will then spend 2 hours editing my blog!
Day 3 of my
Day Off from My Day Job
I will spend this day running errands around the
house, like the usual laundry and cleaning. I also go grocery shopping and meal
prep because I HATE thinking about what to eat and cooking a meal in the moment.
I am a LAZY cooker, I’d rather pop already cooked food in the oven, stove or
microwave. AS a result, I meal prep a week’s worth of food, this usually takes
about 3 hours. And I usually spend time with my significant other and friends!
My Schedule on
a Work Day
On days where I work 12-8/11-7 this is how I schedule
my day, so that I can still post 3x that day and have something for my stories.
I wake up at 8am, I take an hour and a half to engage in my morning routine.
After my morning routine, I spend 30 minutes setting
up my quotes and captions. I write out each caption for each post and save them
on my Instagram. I post 3x a day at these times 11am, 4-5 pm and 7-8 pm est.
time. After planning and saving my posts’ I will spend 30 to 40 minutes getting
ready and packing my lunch and dinner, and post my first post at 11am. On the days
where I work 11-7, I will just rush getting ready and make it in time to be out
of the door 40 minutes before my start time.
I’m lucky to have a job that has flexible rules
regarding phone usage, my managers are amazing and the rule of thumb is we’re
aloud being on our phone, but only if we finish our work for the day. Because
my quotes, captions and hashtags are already saved on my phone, it’s quick to
post them. I try to respond to comments when I have the time or after work.
I also go to the gym 3x a week. If you’ve watched my
stories you know I’m a late gymmer! After work, I’ll drive straight to the gym
and I’m at the gym around 9pm or earlier, I gym for about an hour to an hour
and half, I get home by 11pm and get ready for bed. I am usually asleep by 12
am or 1 am!
This blog wraps up my week, but my week doesn’t always
go as planned due to certain situations or events that show up! If you’re in a
similar situation as I am, I highly recommend taking a couple hours every day
to research, test and study your passion(s). I know it’s extremely tempting to
take off your bra, change into PJs and watch Netflix, but your dream life won’t
be a reality if you don’t show up! I know you are all badass boss’ and can kill
it! Keep hustling loves ❤
It’s been about two to three weeks since Instagram testing hiding likes in Canada. For those who haven’t heard, Instagram is testing hiding likes in Canada, this means that when we see a post we can’t see how many likes there are on a post, it just says one Instagram handle and others only you can see how many likes you’ve gotten on a post, but no one else can. So, you bet your bum that I jumped on to this real quick and wrote a blog on this.
For those who don’t know me, I’m Anna. I work as a support worker full time, created my side hustle A.N.Y.thing on Instagram and blog about how to boost engagement through community (don’t mind the shameless plug lol I’m trying to quit my full time and make this full time, so support if my content resonates with you, if not, don’t worry!).
So, you’re here to find out if my likes boosted or plummeted, right? Well, before we get to that, I’m going to share with you what I do every day on my Instagram, to boost engagement and build a community. I have no shame in saying I slide into DMs, I always boast about it in my stories, I slide in to the DMs of new community members at A.N.Y.thing, those who regularly engage with my posts or watch my stories. Now, I’m not selling them anything, I’m just getting to know them a bit better and naturally they get to know me better. I DM about 5 to 10 people a week and about 50% reply!
I honestly love talking with the community because they are so sweet, ambitious, resilient, and supportive. Talking to my community encourages me to keep going on this wild ride we call entrepreneurship. In the future, I hope to create an engagement group of entrepreneurs on Instagram and talk about goals, life, advice and to support each others posts’! I also show up on Instagram stories every day, whether it’s mini tips and trainings or me talking about life. I post about 3 times a day and reply to EVERY. SINGLE. COMMENT. This wraps up how I am on Instagram, now let’s dive into the juicy stuff.
After Hiding Likes
Total number of likes from April 25th to May 1st BEFORE Instagram hid likes:
531 likes total, DIVIDE by, a weeks’ worth of posts 21 = 25
Total number of likes from May 3rd to May 10th AFTER Instagram hid likes
588 DIVIDE by weeks’ worth of
posts 21 = 28
As you can see, my number of likes went up by 57 and
average of likes went up by 3. The only thing I did different is that I have a
consistent colour feed. Before I was testing different colours and texts, but
now I have a more consistent colour palette, but I don’t think this really did
much to increase my likes.
From May 11th – May 13th I did not post due to being on vacation with my family and I wanted to spend time with them. As a result, I did not post at all, show up on stories at all, talk in the DMs at all, for three days straight. Thus, my engagement dropped significantly for those three days. So, when I went back to schedule on May 15th, I did all the same things as I did before, post 3x a day, show up on Instagram story, engage in the DMs and reply to comments. The average for likes went down to 27, not a big drop, but my first few posts got very little likes.
May 14th – May 21st total likes: 566 DIVIDE by posts 21 = 27
If you notice here, my first picture I posted when I got back from vacation got a very low like count, it got 15 likes. However, as I went back to my usual Instagram regime, after a 3 day hiatus, my like per post started to get higher and my average was at 27, closer to the average after Instagram hid likes and before I went on a 3 day hiatus, the average for that was 28.
May 3rd to May 10th AFTER Instagram hid likes
588 DIVIDE by weeks’ worth of posts 21 = 28
May 14th – May 21st total likes:
566 DIVIDE by posts 21 = 27
I also want to note that before May 2nd,
when Instagram hid likes my audience was in this ranking:
This is my audience after Instagram hid likes, May 3rd
in the following rank:
I also want to note that 50% of my community is from
United States while the other 50% of my community is divided between Canada,
Australia, UK and India. (add picture)
To be honest, I don’t think hiding the likes boosted
up my likes, followers, or engagement. However, what I think did boost up my
like count, followers and engagement is showing up on Instagram consistently
every day by posting 3x a day, showing up on stories, replying to comments and
talking in the DMs.
We saw that once I stopped showing up on Instagram for
3 days straight, going back to my usual regiment my likes for the first couple
posts decreased, but it eventually went back to usual as I kept on showing up.
This experiment shows that there’s a higher percentage
of Instagram moving away from likes and followers and towards a community and
engaging content. What engaging content and community means it showing up on
Instagram more than just posts and commenting, but using stories, using their
IGTV, talking in the DMs and build a strong community.
Back in the day, DMs were known to be a way to get to a girl or guys heart or to send pics no one wanted to see. Instagram DMs were almost like the next tinder because this was how a person could start a relationship or a quick hookup. DMs had kind of a bad rep because a lot of sleazy people wanted clout or a quick hookup. However, over the past couple of years, Instagram has moved away from this reputation into a new reputation where people can scale their business to 6 and even 7 figures just through Instagram. As a result, the DMs reputation has changed too and you can utilize it to grow a strong and engaging community for your business. And I will let you know how you can use DMs to boost up your engagement, build on your community and potentially get new clients.
Before we start, I’m not sure if you’ve read my last article about how Instagram is testing hiding likes on posts in Canada, to re-wire Instagram from competition to community. There, I talked about how I think engagement is the future of Instagram and DMs is one of the ways to boost your engagement. DMs is a great spot to connect with your community on a more Intimate level because you are engaging in a 1-1 conversation. Here, you are building a rapport with them, making them feel like they are part of a community, rather than just another follower or transaction.
DMs are a GREAT way to build a strong and engaging community
Talking in the DMs is also another great way to see what the people in your community likes, what their interests are and even their goals. This helps niche down your business and understand your community a lot better when you create content. Because ideally, you should know and understand your community inside and out.
So, when you create content or post content, you are on the same page as them and thus, your community will resonate with your content a lot more. Because what good is it to have a community of people, if your content is not resonating with them and what you will find is a fluctuation in follows or likes. Even if you have an idea of what your community likes or their what their goals are, you may be surprised to find out their interest and goals are totally different from your expectations. If you know who your ideal community or client is, then that makes it easier for you to create content/posts that speaks to them and thus, BOOST up your engagement.
When you do
slide into the DMs DO. NOT. TALK. ABOUT. YOURSELF.
Okay, I am getting real and honest here.
#SorryNotSorry if I hurt your feelings. But YO, do not talk about yourself or
your business when you first approach someone in the DMs, I see it a lot and
HATE IT. Why? Because I feel like they don’t even care about me, they don’t
care if their service or product is a good fit for me, and it feels like they just
want my money, which they do. Remember, DMs are a great way to build a
COMMUNITY and potential clients, but you will shoo your potential clients away
if you start off with a sales pitch. Sorry honey, but people don’t really care
for your business, unless you are a celebrity or idol, they just see you as a
stranger asking for their money or something that only benefits you and not
So, you may be asking, Anna, how do I strike a
conversation in the DMs and I’m glad you asked. Talk about the other person
FIRST. Take a second to be a creep, it’s okay, creep their feed, creep their
bio, creep their posts and captions. From this, you will have a few idea’s what
their interests are. You start off complimenting them on something, make it
specific, and ask questions about the other person based on what you found. This
is a GREAT way to build a relationship, to get to know your community on a deeper
level, to show you actually CARE about them. I honestly love talking in the
DMs, it’s so fascinating hearing people’s opinions, goals, and their story. Not
only do I learn more about my community, but I get inspired by them and feel
like I gained a virtual friend. DMs will create a strong and engaged community.
done what I recommended, how do you bring up your business and create a
So aside from using DMs to create a strong and engaged
community, you can also score a potential client. However, PSA: do not think
going into a DM you will leave with a client right away, it takes time! Did you
know it takes a person to see something 6-7 times before they buy? And even
then, not everyone will buy after 6-7 times of seeing something. Now, I don’t
want you to think you need to message a person 6-7 times reminding of your service
of product, NO.
After you’ve talked to your potential client in the DMs,
naturally people ask what your business is and you can leeway your business
this way. But, if they don’t ask, start off with a compliment and say something
like “I also own a business….(insert you business and goals)” but end it with something
that will CONTINUE the conversation because at the end of the day we are
This is a great way to create a psychological trigger,
this means that when you are posting on Instagram, showing up on stories and
IGTV your potential client will remember the great conversation you guys had in
the DM. And when the time comes that they do need your service or product, they
will most likely buy from you because they already know, like and trust you. But
If the person does not want or need your product or service they may KNOW someone
who does and recommend you, a word of mouth recommendation is STILL the
strongest advertising tool. People will buy from those they know, like and
Whether you are looking to grow your engagement, grow
a strong engaging community, or build a rapport with your future client,
talking in the DMs is a great tool for these goals! Because honestly, no one
ever talks to each other anymore and I think a lot of us feel lonely when we’re
more connected than ever before, so having those 1 on 1 conversations can help
someone boost up their mood and you may not even know it. Before thinking of
benefiting yourself, think about the other person, talk about their interests
and goals, this is how you build a rapport with your community.
So, I’m sure many of you have heard rumours that Instagram is taking away likes, followers, or even “shadow banning” accounts which I don’t think it’s true, shadow banning part I mean. But Mark Zuckerburg, owner of Instagram just announced that they are testing hiding the like count on Instagram pictures in Canada. This indicates that Instagram could be moving towards removing likes. So, what does that mean for influencers or business’? When a large part of their business is Instagram. Many may be going in a frenzy over this, now I want to tell you that it is not at all bad or as scary as you think. If we see what Instagram is really trying to do, which is boost up ENGAGEMENT and short VIDEO, then we may see that there is a light at the tunnel.
1. The content people actively engage with is the content they will see most or first on your feed
We are all fighting for a quick second of our follower’s time, hoping that our posts’ will show up at the top of your followers feed, and hopefully they like your post, right? However, it’s crazy difficult to fight for a second of your follower’s time when there are billions of users on Instagram and you are not the only account they follow. So how do you get on the top of your followers feed without them turning on the alert button? It’s ENGAGEMENT. Have you ever noticed on your own Instagram, the posts that show up the most are the posts you engage with THE most, not just liking their post, but also watching their stories, commenting on their post, sharing their post, and creeping on their feed? Yeah same, it’s because Instagram boosts up accounts where the followers are engaging in their content, not just liking, but commenting, watching their stories, engaging in the dms, and watching their IGTV.
2. No fake friends please, only the real one’s can stay
So, what’s the deal-eo with shadow banning? People are thinking they are “shadow banned” by Instagram for numerous of reasons, but it’s probably not the reason you’re thinking. Instagram is doubling down on fake inauthentic followers. They are trying to remove apps or accounts that will provide you fake followers and comments for a fee. if you look back to my first point, it’s all about ENGAGEMENT, but not fake one’s REAL engagement. If you are experiencing a so called “shadow banning”, it’s probably Instagram trying to stop spam accounts or accounts with fake followers.
3. Community over Competition
If you are new to my website, welcome! I know, what a random moment, but my brand is ALL about COMMUNITY over COMPETITION and Instagram is focusing on community too. In an article by Washington Post, Instagram’s head, Mark Mosseri, states “we don’t want Instagram to feel like a competition, we want to make it a less pressurized environment”. What this means is that Instagram wants us to connect and communicate with our followers or those who engage with our content.
There is often a bigger ROI with Instagrammers who are well engaged with their followers, whether they have 5,000, 10,000, or 100,000 followers. People still see a high ROI with lower follower counts because people aren’t buying or engaging with your content based on how many followers or likes you have, it’s based on if they know, like, and trust you. Don’t get me wrong, numbers are important, but creating a connection is greater. People buy from those who they know, like and trust.
4. IGTV is where it’s at babes!
Instagram has pumped out millions of dollars and numerous of resources to create IGTV because they see the value in video (ie. YouTube) and know that short videos are the FUTURE. Thus, they created IGTV and did not spend millions of dollars and countless of resources to not see it succeed. Instagram wants its users you to use IGTV because that’s another way to engage with their followers. A post is seen for a second, a story is seen for only 30s, and an IGTV can be seen for up to 10 minutes, this is another 10 minutes to engage with your followers.
Instagram also implemented a function where let’s say you make a ten minute IGTV, you can post a minute on your post and it will directly link to the full IGTV. This is a GAME CHANGER babes, not only are you teasing people with your IGTV there’s a direct link, easy peasy right? RIGHT!
If you also
notice, accounts you follow who use IGTV are the ones you see most on your time
line and story timeline, it’s because they want to push up the use of IGTV and
not let their investment go to waste. Videos not only allow followers to get to
know, like and trust the user even more, but it also helps those who use IGTV
to have their content be seen a lot more, see it as Instagram rewarding those
who use its tools, in this case it’s IGTV.
this whole blog post, the one thing I want you to take away is that ENGAGEMENT
is key babes! The future of Instagram is REAL engagement, it looks like they
want to re-wire social media from competition, negativity, fakeness, anxiety to
a more engaging community, a community where people genuinely care for one
another and a community of real followers and likes. So, don’t worry so much
about what your competitors are doing, don’t worry about your number count,
worry about the community you already have and connect with them!
I would be lying if I didn’t say writing my first article post took me nearly two months to write. This is my VERY first article and I wanted to write about confidence because it’s something I still struggle with still and believe many of you do too. Finding the courage to put my thoughts down on paper, or e-paper terrified me, something about it freaks me out. I don’t know if it’s because growing up expressing emotions was weird for me, so I always hid in my books, in small forms of art (I made horrible jewellery and pillows haha), the gym, and so on. I always found ways to keep my thoughts in my head and letting them out through something creative. I know, how cliché of me, but writing them out is the rawest form of expressing my thoughts, in my opinion at least, and the scariest. So, as I found the confidence to write this article, I wanted to share 5 ways you can be more confident to go achieve your dreams!