Hey, what is up, my name’s Anna and I’m going to talk about how you can go viral on TikTok. Don’t worry, it does not involve you dancing or lip syncing.

Before you read on! Remember to use Hashtags, I’m not going to go into detail because hashtags are generally self-explanatory. Some adive, use hashtags that relate to the video and use #fyp or #foryou or #foryoupage. That’s one of the ways to hit the for you page.

Okay now into the article!

  1. Know what audience you are catering to

When you are creating a TikTok, know what audience you want to cater to, this means your videos have to be specific, but not too specific where it doesn’t cater to anyone.

You want to cater to an audience because you are creating content that audience will like and engage with. In addition, that audience generally hangs out with people similar to them, as a result, they will share your content to them as well.

Here, I am targeting people who drive cars that are older than 10 years old in 2020. This video is specific enough that a lot of people can relate to it, but not too specific where no one can relate to it. 

There are a lot of people who have cars older than 2020 and are proud of it. Furthermore, they will also share it with their family and friends too. A lot of people either drive a car older than 10 years or know someone who does and they will share this video to those people.

Some other examples, I see many people targeting people in their 30s who are on tik tok and they create funny videos around this group of people or selling real estate, they use popular songs to show the properties they’re selling. There are so many types of audiences you can cater to. 

  1. Put your own twist on a trend

What’s great with TikTok is that if you see a trend, you can put your own twist to it and that TikTok will still perform well.

As you can see here, my first TikTok was on October 1, 2019, I posted a few times, but never got any traction.

I wasn’t serious about TikTok either, but I wanted to study it and figure it out. I noticed that people who put their own twist to a trend, do better than people who just follow a trend. 

For example, in my iPhone 6 TikTok, I got this idea when I saw it on my for you page and created it. I didn’t add anything to make the TikTok different, but it still got views and engagement, because I followed a popular trend and this will happen when you follow a trend.

However, in my car video, I put my own twist to that trend, this video blew up and I received a lot of engagement. I put my own twist on a trend and blew up.

This is because that trend has already proven to work, so if you put your own twist, people will engage with it more because they know that trend and you made it different, as a result people will engage with it.. 

This is a proven concept in everyday business, people will put their own twist to what’s already proven to success, for example Coke and Pepsi. 

  1. Be authentic

Okay, I know this is super cliche, but it’s true, you have to be authentic, it can’t seem fake, or come off as if you are just doing it for the views, there are videos like that, they follow a trend and it seems as though it’s not a right fit for their persona.

It really has to be authentic to you and this is how you will gain followers, it’s nice to get views and likes, but if you really want the followers, you have got to be authentic to yourself.

I will talk about gaining followers in a future video, but you have to sell that video and make it believable that you wanted to make this video, not just for the views or likes. 

  1. Good lighting and audio helps

Good lighting and audio is not essential, but it does help. My videos don’t have greatest lighting or quality since my phone is pretty old, however, you can still see me and consume the content without struggling. Audio is also very important, you don’t need the best phone to have good audio, as long as we can hear you and not struggle that’s enough. 

As long as the audience is not struggling to watch or listen to your content you are okay, since tik tok is a very fast app, you have literally a second or even a split second to capture the audience’s attention, which is why lighting and audio matters. 


I hope this article helps you with going viral on tik tok, have fun with it, tik tok is honestly really fun to create content because there is so much creativity. I hope you have a great day!!

The Coronavirus Canceled my Job

Soooo…. Due to the coronavirus, Ontario is in a state of emergency and almost all stores with a door are closed. There are exceptions of course such as gas stations, grocery stores, pharmacies, hospitals and some restaurants are offering takeout. 

However, a majority of people have been laid off for at least two weeks. At the moment it seems that the return date is April 6, but if the situation gets worse, it’s up for debate to remain closed longer. 

I will add a link that will go into this in more detail because this article is not going into the closure, the recession or social distancing. This article will go into detail how being laid off for at least two weeks will affect someone who lives paycheque to paycheque and can’t afford to “self -quarantine” or have the privilege to “work from home”. 

I’m going to outline what my plans are for the next few weeks, if I am getting another job? Will I stop Youtube and content creation? And how this scenario has made me become really grateful as well. 


Hey what is up my name is Anna and I create content around social media, marketing and document it on the way while working a 9-5 but that last part might be on pause until I get my job back or find another job during this coronavirus outbreak. 

For those who may not know, I am covering maternity leave and I have a 1 year contract as a receptionist. Prior to this year, I was studying and working to become a social worker, long story short I didn’t want that and currently switching to digital marketing. I am using this year to dive into the marketing and online space and pursue a career in digital marketing. 

Since I am not making any money online, I needed a day job and that was the receptionist job. But, due to the coronavirus, my job is temporarily canceled until March 29th and so are many other people, restaurants, bars, coffee shops and many more are closing down or only offering drive thru and take out services. 

So what does this mean for someone who lives paycheque to paycheque. I’m going to dive into that.

I currently live in Ontario Canada and can apply to EI. EI is employment insurance, my boss is currently writing up my ROI so I can go online and apply for it. This means that I will get paid roughly 55% of my income.

If we do the math, 55% of $2000 is roughly $1100 and that is just enough for my expenses, I will get roughly $1000 a month, if this goes on for a month. If you’d like to know exactly what my expenses are I made a March Budget and went over my expenses. But in short, my expenses are roughly $1000 a month, so money is a bit tight over here. 

Next up, will I get another job? 

It honestly depends, because at the moment we aren’t opening until March 29th, but if the situation worsens and the government decides to remain closed, I might be looking for another job, however it’s going to be tough because so many businesses and stores are closing, so no one’s really looking to hire. 

It all depends how things go at my current job. If I can go back to my job, then of course I won’t need another job, but if I am jobless for more than 2 months, I will probably look for another job part-time, something like working at a coffee shop or grocery store, until I can go back to work. 

A lot of people don’t have the luxury or privilege to “work from home”

Yes, money is really tight for me right now, but I don’t have kids or any dependents and I live at home. Many parents work manual jobs, have kids, they have mouths to feed, they need to provide a roof over their families heads and so on. I know I’m not the only one who lives paycheque to paycheque and this is going to hit them hard because who knows how much longer we have to practice social distancing, so I really feel for parents. 

I saw this tik tok clip saying (this is not the exact quote but the account’s name is: @aishimations ) she said something along these lines, “self-quarantine is a privilege, it’s for people who can afford to not work or work from home, where as there are parents who work manual labor and can’t work from home”

Many parents work in manual labor and can’t afford self-quarantine, so it definitely is a privilege to be able to self-quarantine or work from home. But if parents are forced to self-quarantine it’s going to be really tough for them.

Yes, I know social distancing is what’s best to not spread the virus, but it’s also really difficult for a lot of working people to not have money coming in and just sitting at home waiting to go back to work.

Another question is, am I going to continue to pursue youtube? 

YES, at the moment youtube does not really require any income on my end, so with this time off I’m going to put even more effort into my side hustle, since I will be living off employment insurance and have all this time. 

This is the plus side to being laid off I guess, I can spend all my time creating content, getting better and researching more into digital marketing and social media.

As long as my bills are getting paid and I have some food I’ll be okay, it’s like that garyvee clip “eat shit and pump out content” so that’s the plus side I’m living bare minimum, but putting 100% into my side hustle. 

Lastly, I am really grateful for everything I have right now

The coronavirus situation made me really think about how grateful I am for the life I have. I’m really grateful that I can live with my dad and only pay utilities instead of rent, because if I had lost my job, there is no way I could afford rent. I’m really really lucky and blessed for that. 

I’m also lucky enough to be healthy, to be in the age range where if I get the coronavirus I most likely won’t die from it. 

Also it puts a lot of things into perspective, during this time, even though I lost my job and money is tight, I still want to pursue my online career more than ever and I know this is what I want 100%.

I’m going to use this time to be grateful for my life, my health, my family and go all in on my online side hustle! 

Lastly, if you are worried about the coronavirus, your job or family, I’m not going to say don’t worry because we all do, however know that when things go bad, it eventually will go up, but it’s going to get worse before it gets better, but it will get better!! 

Hang in there!!

Anna ❤

How to Wake Up Early and Actually Like It

Growing up I wasn’t really a morning person, but last year I decided to wake up at 6am because I wanted to work on my side hustle before my day job, in addition to already working on it after my day job. I realized I was able to maximize my time,  be more productive and I actually really liked it.

My day job hours differ everyday and on the later days, I go to the gym in the morning, that way I get to my weights without having to wait for them, my workouts go a lot quicker because it’s not as busy in the morning as it is in the evening and I get it done and over with.

If you’re thinking about waking up early to be more productive, here are 9 tips on how to wake up early and actually like it. 

  1. What’s your WHY for waking up early 

The reason I didn’t wake up early was because I didn’t have a reason to, there was no point and that’s why I wasn’t a morning person. 

But when I started to work on my side hustle I wanted to be more productive with my time because I want to turn my side hustle into a full time job, I also wanted to go to the gym in the morning, it’s less busy and I get it done and over with. 

My why’s for waking up early convinced me to wake up at 6am, I am now a lot more productive, I get more work done and I am going to the gym more consistently.

  1. Have something you enjoy in the morning, almost like a reward

This could be your morning coffee, a good breakfast, a good book. Save something you enjoy for the morning, this will make mornings a lot more pleasing. When I wake up, I can’t wait to have my coffee, and this gets me out of bed excited for the day.

  1. Go on your phone for 10 minutes max 

I see a lot of people recommend buying an alarm and placing it across the room, that way, when you turn it off you are already out of bed. This does work for some people, but it doesn’t work for me. 

I’ve tried this before and it did not work at all. When I tried that strategy, I found when I got out of bed to turn off my alarm, I went right back to bed because I was still so tired, my brain was not awake or ready to leave my bed.

Instead, when I wake up, I scroll on my phone for about 10 minutes, this allows my brain to wake up and get out of bed. You can either scroll on Instagram, play a little game or let a youtube video play in the background, this will give you brain time to wake up and get you out of bed. 

  1. Wake up early means sleeping early 

This is obvious, but if you want to wake up early, you have got to sleep early, if you want to actually enjoy waking up early and be productive. If you are sleeping late at 2am and waking up at 6am, it doesn’t matter what the past tips I or anyone else gives you, you will hate waking up early, you need your 7-8 hours of sleep to be productive, unless you’re a lucky bum and can function on less than 7 hours of sleep everyday, then have at it, but most of us need 7-8 hours of sleep.

Find out how many hours of sleep you need, usually 7-8 hours and subtract that from the time you want to wake up. I like waking up at 6am and require 7 hours of sleep, as a result I sleep at 11 pm and wake up at 6am, to get my full 7 hours. 

  1. Take baby steps

During university, whenever I had 8am classes I skipped them all the time, unless I had a test. I lost 10% participation marks all the time. I was never a morning person and was the type to stay up until 2 am and wake up at 10am.

However, when I decided to wake up early, I took baby steps. I slept 30 minutes earlier and woke up 30 minutes earlier, when I got used to that time, I continued to sleep 30 minutes earlier and woke up 30 minutes earlier. I did this until I found my sweet spot which was, sleep from 11pm to 6am. This took 6 months to perfect, but it’s worth it and I love waking up early now.

  1. Rack in the benefits 

You’ve probably heard this before, but one of the benefits of waking up early is that no one else is awake, you’re more productive and it’s true. No one is texting you, sending you memes, family members or roommates aren’t coming in your room to eat or talk. It’s literally me myself and I and it’s really nice. 

  1. It takes sacrifices 

The reason I slept so late before was because I would go out all the time, when you and your friends don’t have kids,  your schedule is a lot more flexible, we’re able to go get drinks on a weeknight vs. the weekend. 

However, if you choose to sleep early and wake up early, your social life will be affected. I was okay with letting go a bit of my social life because I needed to save money. AS a result, sleeping early saved me money and time to focus on building my side hustle, so that was a sacrifice I was willing to make.

  1. Plan your day the night before 

Planning your day really helps you to be productive. I use google calendar to plan out my day and I live by it. 

This helps me keep my sleep schedule on track and plan out my day. I put in my google calendar when I need to get ready for bed and when I should wake up. Then I will plan out my day accordingly, when I work, when I work on my side hustle, when I’m hanging out with friends, family or my boyfriend. Everything. 

This way I’m not wasting time thinking about what to do, I already know and take action.

Before work routine
After work routine
  1. Keep it consistent. 

Waking up early is no joke, it takes commitment and effort. But, if you maintain a consistent sleep schedule, you will find it a lot easier waking up early, since your body is consistently getting the needed 7-8 hours of sleep. Now, you don’t have to keep a strict routine 7 days a week, but have a good routine for at least 5 days a week.

I tend to stay up a little later on the weekends and wake up a little later, but because I am consistent from Monday to Friday at sleeping from 11pm to 6am, going back to that routine after the weekend isn’t too hard. 

However, If I break my routine for more than a week, it’s a struggle to get back to my normal sleep routine. For example, when my work decided to take a week break for the holidays, I took a one week break from my side hustle too. I went on a 1 week break and slept at 5am and woke up at 12pm everyday, it was crazy. I caught up with friends, I watched movies and life took over. When I went back to work, it was brutal, I had to drink two coffee’s everyday and even two coffee’s didn’t even help the first week, it took 2 weeks to get back to my usual sleep schedule. Now I am so happy my schedule is back to normal.


At the end of the day, if you find you’re a morning person, you’ll find it’s worth waking up early

Once I decided to wake up at 6am, I turned into a morning person, I find that it’s so worth waking up early and love it. 

However, there are some people who are just night owls and that works for them. My boyfriend is an extreme night owl, he’s up until 6am and sleeps until 2-3 pm, I also want to note he’s also a student and doesn’t work a usual 9-5. But, he finds he is more productive during the night than the day and that’s fine.

That’s why I say if you find that you love waking up early you will find it totally worth it and enjoy waking up early. And if you’re interested in waking up early, which is probably why you’re here,  give these tips a try! Maybe you’ll convert to become an early morning person.

Why You Shouldn’t Sleep on LinkedIn

Instagram and Facebook organic growth isn’t dead, yet. As many business owners, content creators, influencers, and anyone trying to make money off these platforms are frustrated about how their engagement has been dropping significantly in the past year, ever since the new Instagram algorithm changed. 

For a lot of people on these platforms, it’s their main source of income, so of course they are frustrated. However, these platforms are also business’ and at the end of the day, their end goal is to make money.

If you’re looking for organic growth and don’t want to pay for ads, LinkedIn is your best hope.

Lately, LinkedIn has been moving towards a content creation platform. What once used to be a spot to look for jobs, still is, is now a space to create content and their organic growth is staggering. 

From LinkedIns “Your Organic + Paid Playbook”

For the past couple of months, I have been testing different types of content on LinkedIn and I don’t have any followers at all. The content I post on LinkedIn varies from articles, video and pictures. With not following, I get at least 30 to 40 views for each post and one even received over 100 views. But some of my posts’ weren’t getting these results and I’ll explain why. 

  1. LinkedIn is moving towards a content creation platform and here’s the proof

LinkedIn started in 2003 as a very conservative platform, it was a place to expand your resume and cover letter beyond 2 – 5 pages. It wasn’t a place to share content or learn something new, you went on it to find jobs or people to hire. 

However, over the past couple years LinkedIn has been moving towards content creation, still a conservative website, but surely expanding. When you go on their website, you see different forms of content, from photos, articles, video’s and you can like, comment and share, sound familiar? Some people even think it’s starting to look like Facebook, but for business. 

There is even a playbook for organic and paid growth on LinkedIn, where a majority of my information is coming from. So, if you haven’t hopped on the train, hop on now, so you can get in early and reep the benefits. 

Now, let’s get into how you can grow organically on LinkedIn.

  1. Consistency is Key 

A lot of creators are familiar with this concept, posting consistently often brings in better engagement and organic growth. However, lately with Instagram, no matter what you do to please the instagram algorithm gods for organic growth, they somehow shoot you down. 

But, on LinkedIn the algorithm gods reward you, it’s in their “Your Organic + Paid Playbook” I believe I received this in an email when I signed up for LinkedIn, but I’m sure you can find it on their website, this is what it looks like for those who are interested.

Taken from the playbook, you can see that LinkedIn wants you to post at least once a day, you will get better reachability and engagement. 

When I first got on LinkedIn, 5 months ago, I repurposed my articles from my blog on to LinkedIn and the first article got 31 views! For the next couple weeks, I repurposed my blogs again on LinkedIn and my views increased. However, I ended up sleeping on LinkedIn and didn’t post until a couple months later. 

After not posting for a couple months, I went back to LinkedIn, wrote an article on LinkedIn and my reach was not good. The two articles received 4 or 5 views. The algorithm gods were mad at me and it showed. 

As I kept on posting on LinkedIn consistently, my views increased. One article received over 100 views and is still growing, and now I post every day. The content I post is always repurposed content from other platforms such as Instagram photos, YouTube videos, or articles from my website. 

  1. LinkedIn is a great place to repurpose your content 

If you’re not new to the content space, you probably are making tons of content on platforms like Youtube, Instagram, Blog/Articles etc. and you know that to grow one platform it takes another platform and LinkedIn is an amazing place to post content from other platforms.

In fact, when you repurpose your content from other platforms with a link, it does better. 

I noticed this with my LinkedIn page, but you might find different results, it doesn’t hurt to test it out. When I wrote articles on LinkedIn versus posting a link, I found that it did not receive a high reach, in addition to not posting consistently. But, as I posted more consistently and added a link my article reached over 100 views, when on average I get from 30 to 40 views. As a result, LinkedIn is a great platform to repurpose your content, this is where I get many of my views on YouTube.

  1. You got the facts, now take action and get in early

Now that you know that LinkedIn is on its way to being a platform for content creation, that if you do what the LinkedIn algorithm gods want you to do, you will be rewarded, unlike other platforms *cough* Instagram and Facebook *cough*. 

Before the LinkedIn algorithm becomes like Instagrams, get in on LinkedIn NOW. Do not wait for the next big thing, this is the next big thing. Whether you’re already creating content now or not, start creating content for LinkedIn before they move heavily into paid growth and you’re complaining about how unfair the algorithm is. 

How to Grow on Instagram Organically in 2020

Although it is on the decline, organic growth on instagram is not dead, just yet. If you wish to grow organically on Instagram in 2020, it’s not too late, but it will take a different approach and mindset and I have some steps to help you with that.

The reason I say that growing organically on Instagram will take a mindset shift is because tips and tricks just isn’t enough when it comes to organic growth on Instagram, especially with the algorithmic change and Instagram removing likes. 

Also, people are just way smarter these days, can detect bs when they see it and run away. Here are some tips to help you grow organically on Instagram in 2020.

  1. Actually genuinely care about the people on the platform

This mindset tip will help with the next tip. When I say actually care about the people on the platform, I mean try to understand people from their perspective. 

Stop thinking about yourself and your wants for a moment, think about what people are going through by reading their comments and empathizing with them, celebrate them, understand them.

When you start doing this, you stop thinking about people as just numbers and as actual people. Again, this sounds obvious, but when I help people with social media growth I hear “how do I gain followers” or “ how do I get my followers to engage or share my posts” it feels as though they see followers as a number to get to where they want, it’s selfish and why they can’t grow on Instagram.

  1. Leave a meaningful comment, without promoting yourself. 

This tip is a banger, this got me from 0 to 500 followers in 5 months organically. Now that you are equipped with the right mindset, let’s talk action.

What you want to do is go to the explore page, type a relevant hashtag to your brand, then click on the “recent” tab and leave  meaningful comments. Read every caption, short or long, read it and respond to that caption WITHOUT promoting your own page.

Do not say:

  • Follow for a follow 
  • Like for a like
  • Check out my page for promo
  • Follow for a discount 

Do not write any spammy or sleazy comments because this will automatically make the person dislike you. 

By leaving a meaningful comment that’s all about the person, this will peak that person’s interest and will think “oh who is this”, they will click on your page and look at your posts’. You will gain so much profile visits and if the person likes you, they will follow you. 

  1. Be Grateful AF that that a stranger is following you on Instagram vs the billions of other strangers on the platform 

This tip is practicing being grateful and realizing that your followers chose to follow you out of the billions of accounts on Instagram. According to Statista, there are 1 billion users on Instagram, which is insane.

This mindset is useful for the next tip I’m going to share, but before we get into the next tip, let’s relish in being grateful for the followers you have now, instead of wishing for more followers. 

Your followers are people, they aren’t just numbers, they aren’t dollar signs and I know this is obvious, but sometimes, the obvious facts go over our heads. 

  1. It goes down in the DM’s

Remember when comments were all the hype, the more comments your posts’ get, the higher the chances of your post hitting the explore page and it’s still a valid tip. However, as Instagram is moving away from likes, artificial relationships and towards more meaningful engagement, DM’s is your best friend. 

DM’s are important because it’s a deeper way to connect with your followers, fans, community tribe etc. This is where you can create meaningful engagement and Instagram will take note of this. 

The more meaningful engagement you build, the more the algorithm will favor you, then your followers will be able to engage with your posts’ even more and have a higher chance of hitting the explore page. 

After someone follows you from my last tip, you can hit them up with a little introduction about your brand, yourself, or platform. Again, do not PROMOTE yourself at all, do not promote your products or services, just have a genuine conversation to get to know that person.

Another powerful reason you should use DM’s to your advantage is because when you build meaningful relationships, your followers will want to share your content more because they know, like, and trust you.

DM’s are powerful, don’t forget that.

  1. Story Collabs 

Story collabs are a great way to grow on Instagram. If you have an instagram bestie, DM them to see if they’d like to collab. What you will want to do is pre-record a video about giving tips in your niche/category, then swap with your insta bestie and share it on your story.

This will allow you to reach an entire new audience, have them get to know you, check you out and follow you, if they like what they see. People are more likely to warm up to you this way because they know, like and trust your insta bestie and thus, your barrier of entry is a lot easier. 

Take away:

Give a sh*t about the people on the platform and build meaningful relationships in order to get that juicy organic growth and algorithmic favor.


A lot of us worry about followers, how to gain followers, how to gain 10k followers or 1M followers and sometimes I do too. But, worrying about gaining followers is the worst way to grow because people are extremely smart these days. People have endless options and If they don’t like you, there’s another 10 accounts similar to you that they will like.

Then, how do you grow followers without looking sleazy? 

You build a COMMUNITY.

Everyone wants to grow on social media, in business and life. But, if you come off as sleazy and non – genuine. people will run away. 

Now, what is community? We hear this word a lot, it’s the new “viral” word in business. 

My community, this community, build a community, it’s everywhere in business lingo. 

The definition of a “ community” by Merriam Webster  is “ a group of people who have the same interests, religion, race, etc. living in a particular area.”

So, why is this word so important in business GROWTH? 

It’s because human beings desire human connection, we all want to feel included, have support and talk with like minded people. If you can build a community, you will have a strong core in your business.

These days, consumers are smarter than ever because they can sense when someone is sleazy, they also have google as their sidekick to research other options and will sense or even call you out on your bs.

Also, we have more options than ever before, from food, to clothing, to makeup, to people we follow we have endless options. So when people choose something, there’s a particular reason that resonates with them to convert them from window shopper to paying customers. 

For example, I buy from Sephora because they have a lot of options for my skin tone and skin type, not just Caucasian, I follow more asian influencers vs. Caucasian because I am asian and I resonate with asian influencers more than Caucasian influencers. 

When you look at the definition, community, it’s a group of people with similar interests’, which are a business’ care customer base, a business’ main demographic will most likely have similar interests.

So, how do you build a community? 

Community is more than people with similar interests in one location, it’s also bringing them together, creating a space where they feel like they know one another, where people genuinely care for them, they want to get to know you and know that there is no ulterior motive, people are just genuinely interested. 

To build a community, you have to take that extra step to say hi or send a nice message with no CTA. Because if you open with a CTA, people will think you just want to sell or a follow and are instantly turned off.

For example, you’re on a date and the first thing you ask them is to pay the bill…umm, no thanks. But, that’s what a lot of people will do, they will message people to follow them, they will message people to buy from them, they don’t even take the time to build a relationship and community. 

Building a community is fostering relationships and finding a way to bring them together and make it more interactive. For ex. You can say hi to every new follower, engage with their content and build a relationship. Once you have a few good relationships, create a facebook group and put them in one group, then you can do lives or calls and take it from there. 

You can also listen to your community, listen to their inputs, their comments, their critiques, etc. instead of doing what you think will do well, this is how you show you care about your community, you care about their opinions and want to make sure they’re happy. 

Next time you message someone, think about them instead of yourself. Think about how you can bring them value, think about how to build a genuine relationship and stop letting them know “ if you need any help with ____ feel free to message me” those messages are SO annoying.

If you’d like more info, check out this youtube video haha, but if you don’t worry about it, no pressure! Also, feel free to reach out if you’d like to chit chat a bit more 😉 

Why You Shouldn’t “Pick a Niche”

We hear this a lot, “pick a niche”, narrow down your idea and “niche down” so you can understand your audience. Niching down is like the new cool kid on the block in entrepreneurship world. But, how do you know that the niche you pick is the one, if you pick a niche, narrow it down and understand your audience right off the batt, how do you know it’s for you. 

When you niche down, you’re essentially becoming an expert in that niche, so I hope you are passionate in the niche you choose. If you are starting out in your entrepreneurship journey, picking a niche could hurt you and here are 5 reasons why you should NOT pick a niche. 

  1. Test, Test, Test 

How do you know you like vanilla if you’ve eaten chocolate your entire life? 

When you are starting out in your entrepreneurship journey, shiny object syndrome is a real thing. There are so many ideas out there, so many things you like, so many things you’re curious about, how are you going to pick just one?

This is why I recommend testing out your idea’s, this way you can have a wine tasting and see which flavour of wine you prefer. You can test out your idea’s see which ones you like, which one’s you enjoy learning about, which one’s you want to keep going with, go through ups and downs with. 

You probably know this already, but entrepreneurship is a long  and bumpy road, so I hope you love the niche you’re picking. 

  1. Maybe you like the niche, but it’s not a good fit for you from a business standpoint 

I think 80% of the world can agree that they love to travel, they wish they could travel whenever they want, there’s countries people long to visit, but will they love it when travel becomes work?

Just because we like something, it doesn’t mean we like to turn it into work. I’ll use travel bloggers as an example, bloggers have to write blogs on countries they’ve visited, make recommendations on food or hotels, or write about a museum they visited.

And yes, it looks luxurious, but will we all love to take the time to take the right photos versus admiring the scene, will we want to come back to the hotel to write a blog? To edit photos? To edit videos? Most likely not.

I don’t know about you, but after a long day of touring, I am pooped, I don’t want to do anything but drink or lay in bed, there’s no way I’m editing or writing a blog. I don’t want to turn something I like to work and end up not enjoying the process.

  1. Maybe you’re not as good as you thought in that particular niche 

There will always be growth, there will always be progression, but you do need to factor in talent. Are you good at selling the product/service, are you able to make a living off this niche you chosoe, are you able to make a profit?

This is not me saying “give up if you can’t make any money in the first couple months” it will take months to years to build a successful business, but if its been over 5 years, you might want to re-evaluate your niche or re-evaluate your business. 

That’s why you shouldn’t go all in on one niche because you may be better at something else than the niche you “thought” you liked or could make a profit. 

  1. You’ve invested money and it’s not a niche for you

Let’s stick with the travel blogger example, so you’ve decided you want to become a travel blogger, you invest $1000 into a DSLR camera, and another, let’s say, $1000 in other tech equipment like audio, editing software, lens, and other tech. 

Then you buy your plane tickets and living arrangements (hotel, airbnb or hostel), let’s say your accommodations are $1000 to NYC for 5 days and let’s add another $1000 for expenses like food and travel.

That’s now $4000 you’ve invested in becoming a travel blogger. In the beginning, you pay for your own expenses as you are building your audience, so you can get those bougie sponsorships and don’t have to pay so much anymore. However, before you get to that promised land, you realize travel blogging is not for you. 

Now, you miss traveling as a tourist, you miss just taking in the view instead of taking a million photos, you miss laying in bed after a long day instead of writing a blog to post the next morning, you miss eating the food right when you see it instead of taking another millions photos to go on your blog, you miss wearing whatever you feel like instead of planning the perfect outfit for the photos, and realize travel blogging is not for you. 

Now you have all this fancy equipment and didn’t enjoy the trips as you used to and it caused more stress than relaxation. 

  1. Maybe you just don’t want to niche down 

Maybe in the beginning you pick a niche, but want to expand, that’s totally fine. You don’t always have to stick with that one niche, so many brands branch out and it’s because they’ve built a brand. When brands branch out, their customers will know what to expect, the type of service, quality, performance etc. and that’s what we should focus on building a brand.

You don’t always have to stick to one niche for the rest of your life, if you want to branch out, do it, just know that it may not do well and you’ve got to be okay with it. 

However, if you build a strong and solid brand, then have that section be aligned with that brand, that way your customers or audience is not in shock when they see this new product/service because they will expect similar results, experience, feeling, but in a different form. 

Let’s say you sell clothes that are with quirky designs and your audience loves this. If you are branching out to makeup, make it quirky too and similar to what your audience experiences. If you provide free 2-3 day shipping for your clothes, offer that to your makeup too, make it similar to your brand. 

Take away:

I’m not saying don’t niche down, but sometimes is can restrict you and you don;t even know it. Test, see how things feel before you go all in on this one niche. Once you’ve found a niche you believe in, then keep going at it and reach that success. 

Thank you so much for taking your time to read this article, I hope it brought you VALUE and have a great day!

Anna T Nguyen

5 Reason’s Why You Shouldn’t Rush into Post-Secondary School. Take that Fifth Year.

Let me start out by saying how grateful I am for the life and opportunities I have and the ones in front of me. I am extremely lucky to be living in Canada, where secondary education isn’t charged up the a** as it is in the United States, where I have the opportunity to go to school and have tools that help me succeed.

However, for a majority of kids, especially kids of immigrant parents, there is this enormous pressure to attend post secondary school whether that be a College or University. There is also this pressure to have your ENTIRE life figured out by 18. 

I was one of those kids who was pressured to figure my who life by 18, I rushed into University, finished and found out I hated what I majored in. I’m writing this article in hopes to save you TIME and MONEY.

Because my journey to the career I truly LOVE, was a long and hard one. 

  1. You do not have to figure out your entire life out by 18. 

If you are about to finish high school and don’t know what to major in, then I’d advise you to take your time! There is literally no rush, I know it feels like it, but trust me, at the age of 25 I am just finding out my passion and I know I still have SO much time left to figure out my life. 

If you need that fifth year, or a few years to figure out your life, then take it! If your parents DON’T approve, like mine, then you have two options, either succumb to the pressure and be miserable.


Move out, get a job, pay your OWN bills, figure out your shit and be HAPPY. 

It’s up to you. 

  1. Will it be your parents happiness or your happiness?

I don’t know about you, but I have immigrant parents and if you do too, you will totally understand what I am about to say next. 

My immigrant father pressured me to go to University because taking a fifth year to “find myself” was a forbidden SIN, it was essentially a waste of TIME. 

I’m not here to bash on immigrant parents, or my own, immigrant parents sincerely come from a good place. They sacrificed A LOT to give us the life we have, they worked 100 hours to provide a roof over our heads, clothes on our bodies, the food on our plate and much more, they just want the best for us, so you don’t have to live the life they lived back home.

Trust me, I get it, my dad was the same. But, he is HONESTLY is the BEST father anyone can ask for. The amount of time, money and energy he poured in to my siblings and I is something I can never pay him back for, but the pressure to have my life figured out by 18 was too much. 

By grade 12, I wanted to take a fifth year, oh so badly, I honestly had NO idea what I wanted to do. However, I succumbed under pressure, chose a major and went off to University majoring in MATH, yes MATH. 

I continued to live off his payroll, I served on the weekends,  but lived rent free, he paid for my car and insurance as well. Yeah, I know I was SPOILED, I look back at this with such shame. 

But anyways, I lived off his payroll and chose his happiness over mine, I had NO right to go after my happiness when I was living off his payroll.

  1. So, you chose your parents happiness? *cough* living off their payroll *cough* eh?

Yeah, I did too, welcome to the club. 

The first year of University, I had the time of my LIFE, holy. I met so many people I cliqued with, I went out to parties for the first time, I drank for the first time, yes,  I was super late to the drinking game. 

I partied it up! Did I study? NOPE.

In fact, I HATED Math, go figure. 

I hardly ever studied and partied whenever I could. I even went to Toronto like every other week with my friend and partied at the club.

It was so bad, to the point where I FLUNKED out. 

Yes, I flunked out of university after first year. Can you imagine the look on my dad’s face when I told him? 

He didn’t talk to me for months. It was brutal.

So, what did I do after I funked out? I worked my way back into University, still not knowing what I like because the disappointment on my dad’s got me to put aside my wants and needs to make sure he was happy. 

I lost 2 years and $12,000 for basically nothing, but I worked my way back to University…yay haha. 

  1. So, you finally made your parents dreams come true, but you’re still unhappy?

4 years go by and I finish with Honours in Sociology! WOOHOO!

Plus, my friend got me an entry level job in my field as a support worker for group home kids, full time, like jackpot right? 

Not really… I didn’t exactly love Sociology and  this job CONFIRMED that I didn’t like the field of sociology/social work. Working as a support worker, I HATED it, I was good at my job, but it was NOT for me. 

That year I worked as a support worker, I hated my life. 

I was still living at my dads house, rent free, I wasn’t paying back student loans and didn’t have many expenses to pay. 

What did I use my money for? 


I bought bags worth thousands, I travelled to three countries within 10 months, I went to Vietnam, Portugal and NYC, I went out all the time, spent so much on gifts, spent a lot on food and drinks to fill my void of UNHAPPINESS.

I was also horrible to be around because how depressed I was, all the material possessions and experiences did not bring the happiness I was looking for. 

I was MISERABLE, I spent 6 years into my career, received a full time position in my field and was good at my job, but I was NOT happy. However, my life looked AMAZING on the outside, my socials was poppin’ and it looked like I was living my BEST LIFE. 

  1. Now, you realize that material possessions and experiences aren’t making you happy huh?

When all the material things and experiences weren’t filling the void, I resorted to my old ways, creativity and research. I researched side hustles, from drop shipping, travel blog, and selling baked goods, basically anything that would make me happier. 

Little by little I got my happiness back, I was OBSESSED with researching side hustles. I even tested some idea’s out until I found the one I loved. 

Eventually, I stumbled onto social media marketing and it was an addiction. I was obsessed with social media, marketing, branding, building a community and connecting through social media.

So much, that I started an instagram page, posted quotes and gave social media tips on my stories and IGTV! 

This was IT!

Now, I am more broke than I’ve ever been, since now I pay back school loans, took a pay cut working as a reception, I still live rent free, but pay house bills like utilities and wifi, I pay my own insurance, groceries, gas, etc. but I’m the HAPPIEST I’ve ever been because I finally found my PASSION.

Take away:

If you find yourself in similar shoes as myself, where you’re stuck in your parents’ world, but want to branch out and do your own thing, then:


I felt so guilty because I was milking my dad’s money, that’s why I felt so obligated to make his dreams come true, which I did, but once I stopped taking his money, started figuring out what I liked and didn’t like, I found myself the happiest I’ve ever been.

To save you time, money and sadness, if your parents are pressuring you into something you know isn’t for you, but don’t know what to do, then walk away.

You have got to take the leap off your parents payroll, live alone or with a friend, find a job, pay your own bills and figure your shit out, this is when you will find true happiness.

Your parents will ALWAYS love you, they may like you more on some days than other days but they will ALWAYS love you no matter what, so take that leap and go after that thing. 

A List Filled with 25 Things I’ve Learned and am Excited For

In celebration of turning 25, I thought It’d be fun to talk about something light hearted and not about community growth or hustle for once!

Almost everyone over 25 keeps telling me that it goes downhill after 25, but my dad tells me that I am incredibly young and have so much time left, so I’m going to go with that haha. I’m also the type to be oddly optimistic, especially when the odds are not in my favor, I don’t know if I’m born like this or I get it from my dad, probably from my dad. But I want to list a few things I’ve learned, but to add a little twist list things I’ll add five things I’m excited about for the future. I’m going to list some lessons I’ve learned as a young child, to adolescent and adulthood, then I will list 5 things I am excited about.

…Let’s begin!

1. Hide food from my siblings

I grew up with three siblings, we are all savages and ate A LOT. So as a kid, I learned to hide my food in secret hiding spots so they don’t eat it all! It worked

2. When my classmates bullied me, it really wasn’t about me it was about them

I grew up in a predominately white neighbourhood and school, so I was teased a lot with lame Asian racist jokes. However, I realized that it didn’t really have anything to do with me, it’s that white folks never really seen Asians and their parents probably didn’t teach them how to interact with coloured people. As a result, I never really got offended or sad about this

3. I loved my chaotic household

Growing up with 3 siblings meant that the house was extra chaotic, but I had a lot of fun, a lot of fights and a fascinating childhood that I would not change at all.

4. High school isn’t really the shit movies and TVs make it out to be

To be honest, high school was such a blur, I don’t know if it’s because I was extra introverted, but I never cared about high school. I was such a loner and had like 3 friends. I thought high school would be this magical self-developing time in my life, but it really wasn’t. I just was the quiet kid in the corner.

5. Dating is over-rated

Growing up, I never really cared to have a boyfriend. It could be because of how severely introverted and shy I was, but up until University, I never talked to a boy, kissed a boy or even dated a boy.

6. Take your time and think before you invest A LOT of money.

I wanted to take a fifth year, but feared what my dad would have thought because he didn’t believe in fifth year. As a result, I rushed into University, went into a field I didn’t love, flunked out and went back to school for a field I enjoyed. Take your time kids, instead of rushing into things and wasting money.

7. I found a lot of new and amazing forever friends from University

I grew a lot during my University years, came out of my shell, rebelled, partied and met a lot of amazing people. I also studied too haha. Some of the people I met became my forever friends!

8. Tests and assignments don’t determine my success/skills

I used to think tests and assignments determined my entire life, now that I graduated I realised that they meant nothing and I barely use what I learned at my day job. Tests and assignments are just temporary and do NOT determine how successful you become.

9. University is not the magic key to unlock your career dreams

Getting a piece of paper will not get you that amazing job with a beautiful salary, oh no no no. On top of the nice piece of paper, if you got one, it’s who you know, your experience, and getting your foot in the door that will land you a job.

10. Post-graduation isn’t as amazing as I thought

I graduated with HONORS, got a job in my FIELD, TRAVELED to three different countries and living my BEST LIFE, but why didn’t it feel like it? It’s because I realised I didn’t love my job, that I worked so hard for in the past 5 to 6 years. Then comes in more self-developing journey that led me to the amazing growing A.N.Y.thing community!

11. CRAP, I’ve got to become an adult now…or at least try to

Ugh… bills, bills, bills. Now that I graduated, I’ve got to find a way to pay back student loan and it’s a BIETCH. Man, adulating isn’t that amazing, take me back to when I was 10 please and thanks.

12. I liked being single, I liked being alone, but I also enjoy being in a relationship with the RIGHT person

People think I’m crazy when I say I enjoyed being single, it was fun. I liked being alone, I liked talking to guys with no strings or expectations, just had a jolly good time. But then I met the person who I absolutely ADORE and now I love being in a relationship! You can have it both ways, doesn’t have to be one or the other. I also believe you should be okay to be alone before hopping into a relationship, but that’s just me!

13. I’m grateful to be alive and living in a safe country

I am incredibly grateful to be alive, to be living in a country where I don’t have to worry about my safety. I’m so incredibly lucky that I am able to go after my dreams without fearing for my life. That’s why I am going after what I want no matter what, I appreciate what I have and not what I don’t have.

14. I’m young as fuck

Prior to turning 25, I thought I was getting old because everyone told me that it goes downhill from 25. However, my dad told me I’m incredibly young, thus I changed my mindset and am really excited to age. It’s all mindset love. No matter what age you are, if you feel young then you are YOUNG and if you feel old then you are OLD.

15. No one has their shit together and if they do, they’re lying

For the longest time since graduating, I’ve stressed about getting my life together that it led me to a downhill spiral of depression. I was depressed for 3-4 months because I didn’t like my day job, the plan I initially had didn’t go well, and I don’t have my life together. I spent those four months in bed doing nothing, I cried on a weekly basis and took it out on my boyfriend and friends. However, after starting the A.N.Y.thing community I realised that no one has their life together, they are just figuring it out as they go and this changed my outlook on life.

16. Ugh, everything my dad told me when I was young and rolled my eyes to…he was RIGHT about almost everything.

Growing up, my dad always gave us mini lessons/lectures about life and they would be about an HOUR long. As a kid, I naturally did not want to be there and just wanted to watch TV, but now that I am older, I realised that almost everything he taught my siblings and I on… he was RIGHT. Go figure, eh?

17. I can do nothing right for the next 5-10 years and still be young and okay

I’m starting to accept that I am YOUNG, no matter what my friends think, I believe life is going to go uphill from 25! I watched this one GaryVee video where he was talking with 22-year-old about life, and said something along these lines, “you can do everything wrong for the next ten years and you will still be young and okay”. This really hit me and changed my outlook on my age, I. AM. YOUNG.

18. It’s time to go after what I want, not what other people expect

Growing up, I was always so worried about other people’s opinions that I never talked. I was severely shy and quiet to the point no one really knew what I sounded like because I never talked. I cared so much about other people’s opinions that I never really went after what I WANTED. Since University, I got out of my shy shell, started to do what I wanted and didn’t care for other people’s opinions. And here I am.

19. Other people’s opinions don’t matter

Nope, they really don’t. As I keep on choosing what I wanted I began caring less and less about what people thought about me. I’m human and still do care about what people think, but I don’t let is faze me.

20. It’s time for me to take the most risks I can before I have kids, rent to pay and become a real adult

Honestly, this is the time where I can take the most risks before I become a true adult with kids, rent and even more bills. Let’s Go!!

…OKAY! Time for things I’m excited for!!

21. Excited to see A.N.Y.thing community GROW

As I engage with my community and talk to you in the DMs, it gets me excited to see this community grow! Y’all really inspire me ❤

22. Looking forward to making stupid mistakes, epic fails and learning from them.

I know “success” won’t be easy, it will take one year, 5 years and maybe 10 years. However, I’m ready to fall flat on my face, make stupid mistakes and GROW!! While at the same tikme documenting all of this!

23. I’m going to do things that scare me in business

I always talk about leaning into things that are uncomfortable or you’re scared of, so for myself, its showing up on camera. In the near future, I plan on filming IGTV’s or YouTube videos, I know I’ll be terrified AF, but it will help me grow as a person and this community.  

24. I’m excited to connect and inspire more people

As the A.N.Y.thing community grows, I get really excited to connect with more like minded people, inspire a little bit and grow as a community!

25. See you next year 26

2020 is 6 months away and in a year I will be 26. I am so excited to see where this next year will take me, see what goals I will achieve and make as I keep growing.

Take Away

No matter what, if you feel young then you are YOUNG.

Go after what YOU want, you only have one life.

Do things that SCARE you because on the other side of FEAR is BEAUTY.