A lot of us worry about followers, how to gain followers, how to gain 10k followers or 1M followers and sometimes I do too. But, worrying about gaining followers is the worst way to grow because people are extremely smart these days. People have endless options and If they don’t like you, there’s another 10 accounts similar to you that they will like.
Then, how do you grow followers without looking sleazy?
You build a COMMUNITY.
Everyone wants to grow on social media, in business and life. But, if you come off as sleazy and non – genuine. people will run away.
Now, what is community? We hear this word a lot, it’s the new “viral” word in business.
My community, this community, build a community, it’s everywhere in business lingo.
The definition of a “ community” by Merriam Webster is “ a group of people who have the same interests, religion, race, etc. living in a particular area.”
So, why is this word so important in business GROWTH?
It’s because human beings desire human connection, we all want to feel included, have support and talk with like minded people. If you can build a community, you will have a strong core in your business.
These days, consumers are smarter than ever because they can sense when someone is sleazy, they also have google as their sidekick to research other options and will sense or even call you out on your bs.
Also, we have more options than ever before, from food, to clothing, to makeup, to people we follow we have endless options. So when people choose something, there’s a particular reason that resonates with them to convert them from window shopper to paying customers.
For example, I buy from Sephora because they have a lot of options for my skin tone and skin type, not just Caucasian, I follow more asian influencers vs. Caucasian because I am asian and I resonate with asian influencers more than Caucasian influencers.
When you look at the definition, community, it’s a group of people with similar interests’, which are a business’ care customer base, a business’ main demographic will most likely have similar interests.
So, how do you build a community?
Community is more than people with similar interests in one location, it’s also bringing them together, creating a space where they feel like they know one another, where people genuinely care for them, they want to get to know you and know that there is no ulterior motive, people are just genuinely interested.
To build a community, you have to take that extra step to say hi or send a nice message with no CTA. Because if you open with a CTA, people will think you just want to sell or a follow and are instantly turned off.
For example, you’re on a date and the first thing you ask them is to pay the bill…umm, no thanks. But, that’s what a lot of people will do, they will message people to follow them, they will message people to buy from them, they don’t even take the time to build a relationship and community.
Building a community is fostering relationships and finding a way to bring them together and make it more interactive. For ex. You can say hi to every new follower, engage with their content and build a relationship. Once you have a few good relationships, create a facebook group and put them in one group, then you can do lives or calls and take it from there.
You can also listen to your community, listen to their inputs, their comments, their critiques, etc. instead of doing what you think will do well, this is how you show you care about your community, you care about their opinions and want to make sure they’re happy.
Next time you message someone, think about them instead of yourself. Think about how you can bring them value, think about how to build a genuine relationship and stop letting them know “ if you need any help with ____ feel free to message me” those messages are SO annoying.
If you’d like more info, check out this youtube video haha, but if you don’t worry about it, no pressure! Also, feel free to reach out if you’d like to chit chat a bit more 😉