Back in the day, DMs were known to be a way to get to a girl or guys heart or to send pics no one wanted to see. Instagram DMs were almost like the next tinder because this was how a person could start a relationship or a quick hookup. DMs had kind of a bad rep because a lot of sleazy people wanted clout or a quick hookup. However, over the past couple of years, Instagram has moved away from this reputation into a new reputation where people can scale their business to 6 and even 7 figures just through Instagram. As a result, the DMs reputation has changed too and you can utilize it to grow a strong and engaging community for your business. And I will let you know how you can use DMs to boost up your engagement, build on your community and potentially get new clients.
Before we start, I’m not sure if you’ve read my last article about how Instagram is testing hiding likes on posts in Canada, to re-wire Instagram from competition to community. There, I talked about how I think engagement is the future of Instagram and DMs is one of the ways to boost your engagement. DMs is a great spot to connect with your community on a more Intimate level because you are engaging in a 1-1 conversation. Here, you are building a rapport with them, making them feel like they are part of a community, rather than just another follower or transaction.
DMs are a GREAT way to build a strong and engaging community
Talking in the DMs is also another great way to see what the people in your community likes, what their interests are and even their goals. This helps niche down your business and understand your community a lot better when you create content. Because ideally, you should know and understand your community inside and out.
So, when you create content or post content, you are on the same page as them and thus, your community will resonate with your content a lot more. Because what good is it to have a community of people, if your content is not resonating with them and what you will find is a fluctuation in follows or likes. Even if you have an idea of what your community likes or their what their goals are, you may be surprised to find out their interest and goals are totally different from your expectations. If you know who your ideal community or client is, then that makes it easier for you to create content/posts that speaks to them and thus, BOOST up your engagement.
When you do slide into the DMs DO. NOT. TALK. ABOUT. YOURSELF.
Okay, I am getting real and honest here. #SorryNotSorry if I hurt your feelings. But YO, do not talk about yourself or your business when you first approach someone in the DMs, I see it a lot and HATE IT. Why? Because I feel like they don’t even care about me, they don’t care if their service or product is a good fit for me, and it feels like they just want my money, which they do. Remember, DMs are a great way to build a COMMUNITY and potential clients, but you will shoo your potential clients away if you start off with a sales pitch. Sorry honey, but people don’t really care for your business, unless you are a celebrity or idol, they just see you as a stranger asking for their money or something that only benefits you and not them.
So, you may be asking, Anna, how do I strike a conversation in the DMs and I’m glad you asked. Talk about the other person FIRST. Take a second to be a creep, it’s okay, creep their feed, creep their bio, creep their posts and captions. From this, you will have a few idea’s what their interests are. You start off complimenting them on something, make it specific, and ask questions about the other person based on what you found. This is a GREAT way to build a relationship, to get to know your community on a deeper level, to show you actually CARE about them. I honestly love talking in the DMs, it’s so fascinating hearing people’s opinions, goals, and their story. Not only do I learn more about my community, but I get inspired by them and feel like I gained a virtual friend. DMs will create a strong and engaged community.
Now, you’ve done what I recommended, how do you bring up your business and create a potential client?
So aside from using DMs to create a strong and engaged community, you can also score a potential client. However, PSA: do not think going into a DM you will leave with a client right away, it takes time! Did you know it takes a person to see something 6-7 times before they buy? And even then, not everyone will buy after 6-7 times of seeing something. Now, I don’t want you to think you need to message a person 6-7 times reminding of your service of product, NO.
After you’ve talked to your potential client in the DMs, naturally people ask what your business is and you can leeway your business this way. But, if they don’t ask, start off with a compliment and say something like “I also own a business….(insert you business and goals)” but end it with something that will CONTINUE the conversation because at the end of the day we are building RELATIONSHIPS.
This is a great way to create a psychological trigger, this means that when you are posting on Instagram, showing up on stories and IGTV your potential client will remember the great conversation you guys had in the DM. And when the time comes that they do need your service or product, they will most likely buy from you because they already know, like and trust you. But If the person does not want or need your product or service they may KNOW someone who does and recommend you, a word of mouth recommendation is STILL the strongest advertising tool. People will buy from those they know, like and trust.
Whether you are looking to grow your engagement, grow a strong engaging community, or build a rapport with your future client, talking in the DMs is a great tool for these goals! Because honestly, no one ever talks to each other anymore and I think a lot of us feel lonely when we’re more connected than ever before, so having those 1 on 1 conversations can help someone boost up their mood and you may not even know it. Before thinking of benefiting yourself, think about the other person, talk about their interests and goals, this is how you build a rapport with your community.